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Comcast Corporation, Teaching Note
Elberse, AnitaNota del Instructor HBS-511085-EMarketingTeaching Note for 507080.Desde 0,00 €
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Octone Records
Elberse, Anita; Ofek, ElieCaso HBS-507082-EMarketingIn February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique joint venture model with SonyBMG Music Entertainment's RCA Music Group, which enabled the nimble record label to orchestrate mass marketing campaigns once an artist was ready for "prime time....Desde 8,20 €
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Comcast Corp.
Elberse, Anita; Schreiber, JasonCaso HBS-507080-EMarketingIn October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on regular "linear" viewership of programs airing every evening at their scheduled times, and feared that if television audiences migrated to VOD, their revenues from selling advertising...Desde 8,20 €
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Octone Records, Teaching Note
Elberse, AnitaNota del Instructor HBS-511084-EMarketingTeaching Note for 507082 and 511031.Desde 0,00 €
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Xanadu on Broadway, Teaching Note
Elberse, AnitaNota del Instructor HBS-511033-EMarketingTeaching Note for 508062.Desde 0,00 €
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Shonda Rhimes' ShondaLand, Teaching Note
Elberse, AnitaNota del Instructor HBS-516089-EMarketingTeaching note for case 516026.Desde 0,00 €
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Lady Gaga (B)
Elberse, Anita; Christensen, MichaelCaso HBS-512017-EMarketingIn March 2011, Troy Carter, manager of pop star Lady Gaga, reflects on decisions made regarding his artist's concert tour and faces a new set of challenges regarding the launch of Lady Gaga's new album, Born This Way. Is a huge, expensive launch akin to that of a "tent-pole" movie the best way to capitalize on Gaga's popularity, or is a more moderate approach that relies on word-of-mouth the right way to proceed? Designed to help students underst...Desde 5,74 €
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Lady Gaga (A) and (B), Teaching Note
Elberse, AnitaNota del Instructor HBS-512046-EMarketingTeaching Note for 512-016 and 512-017.Desde 0,00 €
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Vancouver 2010 Olympics
Elberse, Anita; Anthony, Catherine; Callahan, JoshuaCaso HBS-507049-EMarketingIt is February 2007, exactly three years before Vancouver hosts the 2010 Winter Olympics. Judy Rogers, City Manager for the City of Vancouver and a member of the Board of Directors for Vancouver's Organizing Committee (VANOC), is keen to ensure the Games will have a lasting positive impact on the city and on Canada. However, a recent event reveals that significant social tensions could negatively effect the event and Vancouver's image across the ...Desde 8,20 €
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The Metropolitan Opera (A)
Elberse, Anita; Perez, CrissyCaso HBS-509033-EMarketingIn April 2007, the New York City Metropolitan Opera's general manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the "Live in HD" program has received mostly positive reviews, there are lingering concerns. Do the benefits of the simulcasts continue to outweigh the possible drawbacks and the significant operational and financial re...Desde 8,20 €