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The ABN AMRO World Tennis Tournament
Elberse, Anita; Van Rheenen, SaskiaCaso HBS-518041-EMarketingShould the ABN AMRO World Tennis Tournament gamble most of its player budget on superstar player Rafael Nadal, even after the event's previous two editions saw Nadal and Roger Federer pull out at the last moment due to injury, leaving the tournament without any top-five players? That is the question that Richard Krajicek, former Wimbledon champion and current tournament director, is debating with Jolanda Jansen, the director of the venue that hos...Desde 8,20 €
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Ferguson's Formula
Elberse, Anita; Ferguson, AlexArtículo HBS-R1310G-EWhen Alex Ferguson took over as manager of the English football team Manchester United, the club was in dire straits: It hadn't won a league title in nearly 20 years and faced a very real threat of being relegated to a lower division. In 26 seasons under Ferguson, United won 38 domestic and international trophies--giving him nearly twice as many as any other English club manager--and became one of the valuable franchises in sports. In 2012, durin...Desde 8,20 €
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Major League Baseball Advanced Media: America's Pastime Goes Digital, Teaching Note
Elberse, AnitaNota del Instructor HBS-511026-EMarketingTeaching Note for 510092.Desde 0,00 €
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Lady Gaga (A) and (B), Teaching Note
Elberse, AnitaNota del Instructor HBS-512046-EMarketingTeaching Note for 512-016 and 512-017.Desde 0,00 €
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Sony Digital Entertainment, Japan
Elberse, AnitaCaso HBS-508071-EMarketingIt is late 2007. So-called cell phone ("keitai") novels have turned into an extremely popular form of entertainment on the go in Japan, in particular among young, female readers. In fact, consisting mostly of love stories written by amateurs in short sentences and containing little plot or character development, cell phone novels republished in book form and even remade as movies have come to dominate mainstream media content. At media giant Sony...Desde 8,20 €
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Grand Central Publishing
Elberse, AnitaCaso HBS-508036-EMarketingTo maximize their effectiveness, color cases should be printed in color. In April 2007, Grand Central's publisher Jamie Raab and editor Karen Kosztolnyik were involved in a frantic bidding war for a proposed book on the life of cat Dewey, billed as the feline answer to the best-selling "Marley & Me: Life and Love with the World's Worst Dog." Literary agent Peter McGuigan, who represented the author and ghost writer, had just notified them that a ...Desde 8,20 €