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E-Public Relations
Villanueva, Julian; Ferrándiz, Luis; Balmaseda, CarmenNota técnica MN-402MarketingEl concepto de relaciones públicas digitales es relativamente reciente y se define como el uso estratégico y planeado de herramientas y tecnologías basadas en Internet y en los nuevos medios, para construir y mantener un diálogo (comunicación bidireccional) entre la organización y sus públicos. La función de las relaciones públicas (RR. PP.), tal y como la conocíamos, se enfrenta a un nuevo desafío: adaptarse adecuadamente a las nuevas exigencia...Desde 8,20 €
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MedCath Corporation (C)
Herzlinger, Regina E.; Schulman, Kevin A; Upke, F. FallonCaso HBS-315018-EMedCath is a horizontally integrated chain of heart hospitals that partners with local cardiologists. It claims that its focus leads to better and cheaper results than those of an everything-for-everybody general hospital. Community hospitals generally vehemently oppose their entry into a new area. What options does MedCath have?Desde 5,74 €
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An Angel Investor with an Agenda (HBR Case Study)
Herzlinger, Regina E.; Munoz-Seca, BeatrizArtículo HBS-R1103X-EIniciativa emprendedoraGloria Londono, the owner of a chain of innovative, holistic day care centers for the elderly in Spain, is offered 3 million euro by Victor Serna, a wealthy physician-investor. In exchange, Serna wants a 25% stake, a board seat, a vote on all strategic decisions, and the ability to liquidate his position in five years, either through a public offering or a sale. His terms are not negotiable; his objectives are not transparent. The money would ena...Desde 8,20 €
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An Angel Investor with an Agenda (Commentary for HBR Case Study)
Herzlinger, Regina E.; Munoz-Seca, BeatrizArtículo HBS-R1103Z-EIniciativa emprendedoraGloria Londono, the owner of a chain of innovative, holistic day care centers for the elderly in Spain, is offered 3 million euro by Victor Serna, a wealthy physician-investor. In exchange, Serna wants a 25% stake, a board seat, a vote on all strategic decisions, and the ability to liquidate his position in five years, either through a public offering or a sale. His terms are not negotiable; his objectives are not transparent. The money would ena...Desde 8,20 €
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The Global Sight Initiative
Herzlinger, Regina E.Caso HBS-311034-EIniciativa emprendedoraHow to replicate a 'one of' social entrepreneurship effort: To cure blindness, Seva took the Aravind Eye Hospital & scaled it up to 100 hospitals globally.Desde 8,20 €
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CV Ingenuity (A) and (B), Teaching Note
Herzlinger, Regina E.Nota del Instructor HBS-317119-ETeaching note for cases 315045 and 315087.Desde 0,00 €
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Evaluating the Commercial Viability of New Health Care Technologies, Module Note
Herzlinger, Regina E.Caso HBS-313070-EDesde 8,20 €
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Vitalia Franchise, Teaching Note
Herzlinger, Regina E.Nota del Instructor HBS-314072-ETeaching Note for 311035.Desde 0,00 €
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MedVal Ventures
Herzlinger, Regina E.Caso HBS-308087-EIs medical travel a viable business opportunity? A group of MBA students consider the pros and cons of starting a business that would send people from the U.S. to India for elective non-emergency surgeries.Desde 8,20 €