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Transforming the Corporation: The Design of Procter & Gamble--How Design Thinking Turned the Business Around
Martin, RogerCapítulo de Libro HBS-5502BC-EActual dialogue about new ideas at the senior level of most organizations is exceedingly rare. Rather than engaging in dialogue, executives devote their time and energy to bulletproofing arguments with airtight evidence and analysis and then advocating and defending them. Such was the case at Procter & Gamble when a new CEO came onboard and shook things up. This chapter recounts the story of A.G. Lafley and how he managed to convert a tradition-b...Desde 8,20 €