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Flipkart (B): The Ongoing Battle for India's E-Commerce Market
Gupta, Sunil; Narayandas, Das; Tahilyani, RachnaCaso HBS-518097-EMarketingIn 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports hint that Reliance Industries, a large Indian conglomerate, is planning to extend its e-commerce offering beyond fashion to electronics, mobile phones and even groceries. As th...Desde 5,74 €
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Recruitment of a Star, Teaching Note
Groysberg, Boris; Marietta, Geoff E.Nota del Instructor HBS-407081-ELiderazgo y Dirección de personasTeaching note to (407-036). An abstract is not available for this product.Desde 0,00 €
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Furman Selz LLC (A) and (B): A Tale of Two Acquisitions, Teaching Note
Groysberg, Boris; Marietta, Geoff E.Nota del Instructor HBS-407078-ETeaching note to (905-066) and (905-067). An abstract is not available for this product.Desde 0,00 €
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Don Jenkins: Resigning from the Firm
Groysberg, Boris; Manchel, Steven; Marietta, Geoff E.Caso HBS-408094-ELiderazgo y Dirección de personasDon Jenkins, a star event planner at a large firm, resigns to take a position at a boutique firm. However, Don may have made some mistakes when departing that could be trouble later on down the road. The case can be used to teach the business and legal aspects of employee departures and explore turnover dynamics in professional service organizations.Desde 8,20 €
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Roller Coaster Ride: The Resignation of a Star, Teaching Note
Groysberg, Boris; Marietta, Geoff E.; Abrahams, RobinNota del Instructor HBS-407100-ELiderazgo y Dirección de personasTeaching note to (405-031). An abstract is not available for this product.Desde 0,00 €
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Flipkart: Transitioning to a Marketplace Model, Teaching Note
Gupta, Sunil; Narayandas, DasNota del Instructor HBS-516095-EMarketingTeaching note for case 516017. In 2015, Sachin and Binny Bansal, co-founders of India's largest e-tailer, Flipkart, announced that the company would switch to a marketplace model and move its logistics arm into a separate company. At the time of the announcement, Snapdeal already claimed to be India's largest marketplace, and Amazon and other deep-pocket traditional retail giants like Reliance, Future Group, and Tata left no stone unturned to ca...Desde 0,00 €
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Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCaso HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Desde 8,20 €
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Amazon: Cult or Culture
Groysberg, Boris; Abbott, Sarah L.; Gregg, TriciaCaso HBS-421008-ELiderazgo y Dirección de personasAmazon was one of the first entrants in e-commerce. Under the leadership of founder Jeff Bezos, Amazon had expanded beyond books to manufacturing and selling a wide range of products and services globally. Bezos had built a customer-centric culture that permeated all aspects of the company. As Amazon continued to grow and expand into new business areas, would it be able to maintain its culture and practices? How much of Amazon's success depended ...Desde 8,20 €
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Flipkart (A): Transitioning to a Marketplace Model
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCaso HBS-516017-EMarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Desde 8,20 €
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Can You Win Back Online Shoppers? (HBR Case Study and Commentary)
Teixeira, Thales S.; Gupta, SunilArtículo HBS-R1509K-EMarketingBenjy's, an electronics and appliance retailer, is losing business because of "showrooming": Customers come into the chain's stores to see, touch, and compare products but then buy at a lower cost from online competitors. Does the company's answer lie in matching online prices, trying to thwart price comparisons, improving customer service, offering exclusive products, charging manufacturers a fee for showcasing their products, or something else?...Desde 8,20 €