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Comcast Corporation (A)
Gupta, Sunil; McGee, Henry W.; Oberholzer-Gee, Felix; Rodriguez, MargaretCaso HBS-715457-EDirección estratégicaIn March 2015, the U.S. television industry received a major wake-up call. HBO, a premium cable channel with over 30 million subscribers, had announced it would begin offering a standalone streaming service. This new service would allow customers to bypass the cable companies and get direct access to HBO's programming online. The announcement was followed closely by Brian Roberts, chief executive of the Comcast Corporation. Comcast was America's ...Desde 8,20 €
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Take-Two Interactive Software, Inc., Teaching Note
Gupta, Sunil; Rodriguez, Margaret L.Nota del Instructor HBS-516070-EMarketingTeaching note for case 511002. In September 2010, Take-Two Interactive Software, Inc. (T2) reported an unexpectedly high third quarter profit of $5.92 million, driven largely by the success of its video game, Red Dead Redemption (which sold over 6.9 million copies since launching in May). Red Dead Redemption and other T2 games, like the Grand Theft Auto series, were played on consoles and PCs, and relied on retail price points of $30 to $60 to re...Desde 0,00 €
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AirFox (A): Embracing the Blockchain and an ICO
Bussgang, Jeffrey J.; Berk, Edward B.; Schwalb, NathanielCaso HBS-818097-EIniciativa emprendedoraNarayana Hrudayalaya (NH) has expanded into a multi-specialty health city in Bangalore and has grown to twelve locations across India. The hospital plans to build 300-bed secondary-care hospitals in smaller cities across India, with a goal to operate 30,000 beds in seven years, which will make it comparable with the world's largest hospital chains. NH operates the world's largest tele-cardiology network, which provides consultations to people in ...Desde 8,20 €
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The Brand Management of Places
Ofek, Elie; Schwalb, NathanielCaso HBS-519007-EMarketingThe brand management of places, such as countries, cities and regions, has received increasing attention in recent years. The associations, impressions and reputations that people have of a certain place can have a big impact in a number of areas - from tourism, to exports, to drawing talent, to securing foreign investment, to public diplomacy, and to political leadership. Consequently, a number of stakeholders may attempt to influence the percep...Desde 8,20 €