Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Flipkart (B): The Ongoing Battle for India's E-Commerce Market
Gupta, Sunil; Narayandas, Das; Tahilyani, RachnaCaso HBS-518097-EMarketingIn 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports hint that Reliance Industries, a large Indian conglomerate, is planning to extend its e-commerce offering beyond fashion to electronics, mobile phones and even groceries. As th...Desde 5,74 €
-
Cuál es el valor de los clientes que no pagan
Gupta, Sunil; Mela, Carl F.Artículo HBS-R0811GMarketingclientes libres que están subvencionados por el pago de los clientes son esenciales para una amplia gama de empresas, como las compañías de medios de comunicación, servicios de empleo, e incluso los proveedores de TI. Pero debido a que generan ingresos sólo de manera indirecta, averiguar el verdadero valor de los clientes - y la cantidad de atención que dedicar a ellos - siempre ha sido un reto. los modelos tradicionales de valoración cliente no ...Desde 8,20 €
-
What Is a Free Customer Worth
Gupta, Sunil; Mela, Carl F.Artículo HBS-R0811G-EMarketingFree customers who are subsidized by paying customers are essential to a vast array of businesses, such as media companies, employment services, and even IT providers. But because they generate revenue only indirectly, figuring out the true value of those customers - and how much attention to devote to them - has always been a challenge. Traditional customer-valuation models don't help; they focus exclusively on paying customers and largely ignor...Desde 8,20 €
-
Dartmouth-Hitchcock Medical Center: Spine Care, Teaching Note
Huckman, Robert S.; Porter, Michael E.Nota del Instructor HBS-610068-EDirección estratégicaTeaching Note for [609016].Desde 0,00 €
-
Brigham and Women's Hospital: Shapiro Cardiovascular Center, Teaching Note
Huckman, Robert S.; Porter, Michael E.Nota del Instructor HBS-610030-EServicios y operacionesTeaching Note for 608-175.Desde 0,00 €
-
Mayo Clinic: The 2020 Initiative
Herzlinger, Regina E.; Huckman, Robert S.; Lesser, JennyCaso HBS-615027-EDescribes the challenges facing Dr. John Noseworthy, President and CEO, in implementing a long-term strategy for the growth of the Mayo Clinic-a leading academic medical center with a reputation for excellence in tertiary and quaternary health care. The case highlights the concurrent forces of regional and national competition and federal health care reform as factors complicating the plans of Mayo Clinic to grow through several channels. Student...Desde 8,20 €
-
Brigham and Women's Hospital: Shapiro Cardiovascular Center
Porter, Michael E.; Huckman, Robert S.; Friese, Jeremy L.Caso HBS-608175-EServicios y operacionesTo maximize their effectiveness, color cases should be printed in color. Considers the situation facing Gary Gottlieb, president of Brigham and Women's Hospital (BWH), prior to the opening of BWH's integrated cardiovascular center. This case allows students to develop an appreciation of the strategic, financial, organizational, clinical, and physical aspects of integrating health care delivery around specific categories of disease. It provides an...Desde 8,20 €
-
Dartmouth-Hitchcock Medical Center: Spine Care
Huckman, Robert S.; Porter, Michael E.; Gordon, Rachel; Kindred, NatalieCaso HBS-609016-EDirección estratégicaDescribes the Spine Center at Dartmouth-Hitchcock Medical Center, a multidisciplinary unit that offers patients suffering from spinal problems "one-stop" access to a range of providers including orthopedic surgeons, neurosurgeons, neurologists, medical specialists in physical medicine and pain management, mental health providers, and occupational and physical therapists. The Center was created to address what its founder, James Weinstein, M.D., s...Desde 8,20 €
-
Flipkart: Transitioning to a Marketplace Model, Teaching Note
Gupta, Sunil; Narayandas, DasNota del Instructor HBS-516095-EMarketingTeaching note for case 516017. In 2015, Sachin and Binny Bansal, co-founders of India's largest e-tailer, Flipkart, announced that the company would switch to a marketplace model and move its logistics arm into a separate company. At the time of the announcement, Snapdeal already claimed to be India's largest marketplace, and Amazon and other deep-pocket traditional retail giants like Reliance, Future Group, and Tata left no stone unturned to ca...Desde 0,00 €
-
Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCaso HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Desde 8,20 €