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Comcast Corporation (A)
Gupta, Sunil; McGee, Henry W.; Oberholzer-Gee, Felix; Rodriguez, MargaretCaso HBS-715457-EDirección estratégicaIn March 2015, the U.S. television industry received a major wake-up call. HBO, a premium cable channel with over 30 million subscribers, had announced it would begin offering a standalone streaming service. This new service would allow customers to bypass the cable companies and get direct access to HBO's programming online. The announcement was followed closely by Brian Roberts, chief executive of the Comcast Corporation. Comcast was America's ...Desde 8,20 €
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Take-Two Interactive Software, Inc., Teaching Note
Gupta, Sunil; Rodriguez, Margaret L.Nota del Instructor HBS-516070-EMarketingTeaching note for case 511002. In September 2010, Take-Two Interactive Software, Inc. (T2) reported an unexpectedly high third quarter profit of $5.92 million, driven largely by the success of its video game, Red Dead Redemption (which sold over 6.9 million copies since launching in May). Red Dead Redemption and other T2 games, like the Grand Theft Auto series, were played on consoles and PCs, and relied on retail price points of $30 to $60 to re...Desde 0,00 €
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The CEO of Duke Energy on Learning to Work with Green Activists
Rogers, James E.Artículo HBS-R1105A-ERogers was a freshly minted CEO trying to lead Public Service Indiana back from the brink of bankruptcy when the results of a 10-year federal study on acid rain were released. He became convinced that legislation to curb sulfur dioxide emissions was inevitable-and that his industry should have a seat at the negotiating table. Though his peers were opposed to any government action, cap and trade looked to him like a smart and creative compromise t...Desde 8,20 €
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Cómo LO HICE: El CEO de Duke Energy cuenta cómo aprendi a trabajar con los activistas verdes
Rogers, James E.Artículo HBS-R1105AConocimiento y comunicaciónRogers era un CEO de nuevo cuño que intenta llevar Servicio Público de regreso de Indiana desde el borde de la quiebra cuando los resultados de un estudio federal de 10 años sobre la lluvia ácida fueron puestos en libertad. Se convenció de que la legislación de emisiones de dióxido de azufre acera era inevitable, y que su industria debe tener un asiento en la mesa de negociación. Aunque sus compañeros se oponen a cualquier acción gubernamental, l...Desde 8,20 €
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Civics and Civility (HBR Case Study and Commentary)
Buchanan, Leigh; Flynn, Brian; Furedi, Frank; Brantner, Paula; Rogers, James E.Artículo HBS-R0410A-ELiderazgo y Dirección de personasThe Denver office of Clarion Co., a $30 million, full-service marketing firm, has always been a politics-free zone. Nonwork conversations revolve around families, romances, and the state of the powder at Aspen. If the office sometimes seems detached from the wider world, no one cares. But that all changes with the arrival of Marcus Lippman. A senior project manager hired away from a rival firm in Chicago, Marcus is both charming and aggressive ab...Desde 8,20 €