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Flipkart (B): The Ongoing Battle for India's E-Commerce Market
Gupta, Sunil; Narayandas, Das; Tahilyani, RachnaCaso HBS-518097-EMarketingIn 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports hint that Reliance Industries, a large Indian conglomerate, is planning to extend its e-commerce offering beyond fashion to electronics, mobile phones and even groceries. As th...Desde 5,74 €
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The IQ Experiment
Pfeifer, Phillip E.; Ovchinnikov, Anton S.Caso DARDEN-QA-0770-EAnálisis de decisionesThis case describes an IQ experiment in which 66 students, under the direction of their professor, used Excel to generate simulated IQs. The instructions were such that the generated IQs should have come from a normal distribution with a mean of 100 and standard deviation of 15. The sample average IQ, however, was 104.3. Students are asked to use their data-analysis skills to make sense of the results. The data set also contains gender (male or f...Desde 8,20 €
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FLORA (B): National
Bodily, Samuel E.; Ovchinnikov, Anton S.Caso DARDEN-QA-0755-EAnálisis de decisionesIn this, the second of a two-case decision analysis series, an entrepreneur must decide whether there are additional benefits from operating in more than one U.S. city. He explores the business model of operating local production facilities in major cities, metro areas with a population of over one million. Going national in year three would allow for a year four launch. Again, the entrepreneur must choose between a discounted and a premium strat...Desde 5,74 €
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Bloomex.ca Logistics Optimization
Bodily, Samuel E.; Ovchinnikov, Anton S.Caso DARDEN-QA-0760-EAnálisis de decisionesA Canadian online floral delivery company considers whether to source more flowers from its existing growing locations and which of those would be optimal given its current market. What would be the advantages of opening a logistics facility in Miami? Students must consider the transportation costs per standard box from each origin or transshipment center to each production facility as well as data about the available supply at each origin and pr...Desde 8,20 €
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FLORA (A)
Bodily, Samuel E.; Ovchinnikov, Anton S.Caso DARDEN-QA-0754-EAnálisis de decisionesThis case was awarded first place in the INFORMS 2011 case competition. A seasoned Internet retailing entrepreneur considers starting a national floral delivery service to compete with the major U.S. players. Decisions include whether to open a production facility in a single city and begin to deliver there? Which strategy should he use to decide-a premium or a discounted strategy? Ideal for MBA and undergraduate students in decision analysis mod...Desde 8,20 €
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Timeshare Exchange Fair (A)
Ovchinnikov, Anton S.; Sampson, Scott E.; Krass, DmitryCaso DARDEN-QA-0709-EAnálisis de decisionesThis award-winning case series examines how optimization-based decision-making leads to a new business design for a timeshare exchange: an exchange fair. Students model a complex managerial problem as a linear program, identify the types of data needed, and use models to provide decision support. The series covers linear and integer programming, multiple-criteria decision-making, network flow problems, local search heuristics, and Pareto-optimali...Desde 8,20 €
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Nils Baker
Ovchinnikov, Anton S.; Pfeifer, Phillip E.; Call, NathanCaso DARDEN-QA-0793-EAnálisis de decisionesThis very short and seemingly straightforward case is an efficient vehicle for exploring the nuances of hypothesis testing via regression modeling and t-tests in the context of an MBA or advanced undergraduate analytics course.Desde 8,20 €
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Timeshare Exchange Fair (B)
Ovchinnikov, Anton S.; Sampson, Scott E.; Krass, DmitryCaso DARDEN-QA-0710-EAnálisis de decisionesThis case provides an extension of the A case (UVA-QA-0709) by including two types of owners' requests that were omitted in the A case for simplicity. Solving it requires knowledge of integer programming and how it can be used to reinforce logical conditions. Could be used as an assignment or part of an exam. A supplemental Excel spreadsheet is available (UVA-QA-0709X).Desde 5,74 €
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Flipkart: Transitioning to a Marketplace Model, Teaching Note
Gupta, Sunil; Narayandas, DasNota del Instructor HBS-516095-EMarketingTeaching note for case 516017. In 2015, Sachin and Binny Bansal, co-founders of India's largest e-tailer, Flipkart, announced that the company would switch to a marketplace model and move its logistics arm into a separate company. At the time of the announcement, Snapdeal already claimed to be India's largest marketplace, and Amazon and other deep-pocket traditional retail giants like Reliance, Future Group, and Tata left no stone unturned to ca...Desde 0,00 €
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Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCaso HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Desde 8,20 €