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Flipkart (B): The Ongoing Battle for India's E-Commerce Market
Gupta, Sunil; Narayandas, Das; Tahilyani, RachnaCaso HBS-518097-EMarketingIn 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports hint that Reliance Industries, a large Indian conglomerate, is planning to extend its e-commerce offering beyond fashion to electronics, mobile phones and even groceries. As th...Desde 5,74 €
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Raunchy E-mails, too Much Drinking and Dirty Dancing - Teaching Note: A trilogy of sexual harassment cases covering personal freedom, respect and decency
Vaccaro, AntoninoNota del Instructor BET-6-EAnálisis de decisiones, Ética empresarial y Responsabilidad Social CorporativaThe document "Raunchy E-mails, Too Much Drinking and Dirty Dancing" presents three cases related to sexual harassment that occurred in a leading consulting firm, a retail company and a private bank, respectively. In the first case, a group of male consultants prepared an e-mail including the name, photo, and department affiliation of about 12 female colleagues and asking other people to evaluate the attractiveness of each photo i...Desde 0,00 €
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Raunchy E-mails, Too much Drinking and Dirty Dancing: A trilogy of sexual harassment cases across personal freedom, respect and decency
Vaccaro, AntoninoCaso BE-175-EAnálisis de decisiones, Ética empresarial y Responsabilidad Social Corporativa"Raunchy E-mails, Too Much Drinking and Dirty Dancing" presents three sexual harassment-related cases which took place in a leading consulting firm, a retail company and a private bank, respectively. In the first case, a group of male consultants prepared an e-mail featuring the name, photo and department affiliation of about 12 female colleagues and asking other people to evaluate the attractiveness of each photo in order to obtain a "top ten"...Desde 8,20 €
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Raunchy E-mails, Too much Drinking and Dirty Dancing: A trilogy of sexual harassment cases across personal freedom, respect and decency (Portuguese Version, Portugal)
Vaccaro, AntoninoCaso BE-175-PPAnálisis de decisiones, Ética empresarial y Responsabilidad Social Corporativa"Raunchy E-mails, Too Much Drinking and Dirty Dancing" presents three sexual harassment-related cases which took place in a leading consulting firm, a retail company and a private bank, respectively. In the first case, a group of male consultants prepared an e-mail featuring the name, photo and department affiliation of about 12 female colleagues and asking other people to evaluate the attractiveness of each photo in order to obtain a "top ten"...Desde 8,20 €
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Flipkart: Transitioning to a Marketplace Model, Teaching Note
Gupta, Sunil; Narayandas, DasNota del Instructor HBS-516095-EMarketingTeaching note for case 516017. In 2015, Sachin and Binny Bansal, co-founders of India's largest e-tailer, Flipkart, announced that the company would switch to a marketplace model and move its logistics arm into a separate company. At the time of the announcement, Snapdeal already claimed to be India's largest marketplace, and Amazon and other deep-pocket traditional retail giants like Reliance, Future Group, and Tata left no stone unturned to ca...Desde 0,00 €
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Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCaso HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Desde 8,20 €
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Addiopizzo Travel - Teaching Note: Fighting Mafia through market-based strategies
Vaccaro, Antonino; Ramus, Tommaso; La Cara, BarbaraNota del Instructor BET-14-EIniciativa emprendedoraThe case "Addiopizzo Travel" can be taught as a stand-alone case or as a complement and follow-up to the case titled "Addiopizzo: Mafia, Anti-Mafia or Hiding in the Grey Area" (BE-172-E). The case study traces the history of Addiopizzo Travel, a travel agency and tour operator founded in Sicily (Italy) in 2010 by three young social entrepreneurs previously involved in the activities of "Addiopizzo," an NGO devoted to the fight against mafia brib...Desde 0,00 €
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Flipkart (A): Transitioning to a Marketplace Model
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCaso HBS-516017-EMarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Desde 8,20 €
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Guidant Corporation: ¿Divulgar o no divulgar Dilemas en el sector de los marcapasos
Vaccaro, AntoninoCaso BE-168Ética empresarial y Responsabilidad Social Corporativa, Innovación y cambioGuidant Corporation es una empresa de reciente creación en el campo de la alta tecnología que se dedica a la fabricación de dispositivos médicos como marcapasos, desfibriladores y sistemas de endoprótesis coronarias. Hacia mediados de 2002, Guidant descubre que algunos de sus marcapasos y desfibriladores que ya se han vendido e implantado en pacientes presentaban fallos y podrían no enviar la descarga eléctrica cuando fuera necesario. La compañía...Desde 8,20 €
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What Does It Mean Being a Decent Boss (B)
Ramus, Tommaso; Vaccaro, AntoninoCaso BE-190-EÉtica empresarial y Responsabilidad Social CorporativaIn March 2007, less than one year after his appointment as CEO, René Obermann received an e-mail from a 48-year old technician working in the T-Com Berlin department. The letter was carbon copied to some members of the Board of Management, union representatives and some other employees. It rapidly spread throughout the organization and become viral in Germany. The following is an extract of the letter: Your continuous messages to the workforce wi...Desde 5,74 €