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Flipkart (B): The Ongoing Battle for India's E-Commerce Market
Gupta, Sunil; Narayandas, Das; Tahilyani, RachnaCaso HBS-518097-EMarketingIn 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports hint that Reliance Industries, a large Indian conglomerate, is planning to extend its e-commerce offering beyond fashion to electronics, mobile phones and even groceries. As th...Desde 5,74 €
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Cuál es el valor de los clientes que no pagan
Gupta, Sunil; Mela, Carl F.Artículo HBS-R0811GMarketingclientes libres que están subvencionados por el pago de los clientes son esenciales para una amplia gama de empresas, como las compañías de medios de comunicación, servicios de empleo, e incluso los proveedores de TI. Pero debido a que generan ingresos sólo de manera indirecta, averiguar el verdadero valor de los clientes - y la cantidad de atención que dedicar a ellos - siempre ha sido un reto. los modelos tradicionales de valoración cliente no ...Desde 8,20 €
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What Is a Free Customer Worth
Gupta, Sunil; Mela, Carl F.Artículo HBS-R0811G-EMarketingFree customers who are subsidized by paying customers are essential to a vast array of businesses, such as media companies, employment services, and even IT providers. But because they generate revenue only indirectly, figuring out the true value of those customers - and how much attention to devote to them - has always been a challenge. Traditional customer-valuation models don't help; they focus exclusively on paying customers and largely ignor...Desde 8,20 €
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Project Impact: The Affordable Hearing Aid Project
Cordes E.; Mair, JohannaCaso DG-1472-EDirección estratégicaThis case introduces David Green, a social entrepreneur with the mission of making advanced medical technology affordable and available to those in the third world. It describes the growth and success of projects to develop, manufacture and distribute low-cost hearing aids and other basic medical technology in India, and presents a direct contrast to the traditional maximum profit model of the medical industry. After achieving success with Aurola...Desde 8,20 €
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The Freeplay Energy Group and Foundation (A)
Coles E.; Mair, JohannaCaso DG-1467-EDirección estratégica, Iniciativa emprendedoraThe Freeplay Energy Group was founded in 1995 to produce wind up radios. The company produced its first radios in 1996. It took its social responsibilities seriously from the beginning and in 1998 founded the Freeplay Foundation to enable the sustained delivery of radio information and education to the most vulnerable populations via self-powered radios. The company has transformed itself from a vertically integrated organization with internal ...Desde 8,20 €
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Flipkart: Transitioning to a Marketplace Model, Teaching Note
Gupta, Sunil; Narayandas, DasNota del Instructor HBS-516095-EMarketingTeaching note for case 516017. In 2015, Sachin and Binny Bansal, co-founders of India's largest e-tailer, Flipkart, announced that the company would switch to a marketplace model and move its logistics arm into a separate company. At the time of the announcement, Snapdeal already claimed to be India's largest marketplace, and Amazon and other deep-pocket traditional retail giants like Reliance, Future Group, and Tata left no stone unturned to ca...Desde 0,00 €
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Sekem: Liberating a Vision, an Artistic Approach to Entrepreneurship - Teaching Note
Seelos, Christian; Mair, JohannaNota del Instructor DGT-34-EDirección estratégicaNote prepared as an aid to instructors in the classroom use of case DG-1466-E The Sekem Initiative.Desde 0,00 €
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Zurich Financial Services (UKISA) India Programme - Teaching Note
Farmer M.; Mair, JohannaNota del Instructor DGT-32-EDirección estratégicaNote prepared as an aid to instructors in the classroom use of case DG-1447-E Zurich Financial Services (UKISA) India Programme.Desde 0,00 €
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Waste Concern: Turning a Problem into a Resource - Teaching Note
Mitchell, Jordan; Mair, JohannaNota del Instructor DGT-51-EDirección estratégica, Iniciativa emprendedoraNote prepared as an aid to instructors in the classroom use of case DG-1502-E: Waste Concern: Turning a problem into a resource.Desde 0,00 €
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The Freeplay Energy Group and Foundation - Teaching Note
Mair, Johanna; Ganly, KateNota del Instructor DGT-56-EDirección estratégica, Iniciativa emprendedoraNote prepared as an aid to instructors in the classroom use of case DG-1467-E: The Freeplay Energy Group and Foundation.Desde 0,00 €