Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
PG&E and the First Climate Change Bankruptcy
Gilson, Stuart C.; Abbott, Sarah L.Caso HBS-221057-EFinanzasIn early 2020, the California-based utility PG&E filed a second amended plan of reorganization. PG&E had filed for Chapter 11 bankruptcy in the face of more than $30 billion of legal claims brought against it for its alleged role in causing California wildfires. The plan had the support of key creditors and shareholders and a court-appointed committee representing the wildfire victims. However, it faced strong opposition from California's governo...Desde 8,20 €
-
E. I. du Pont de Nemours and Company: El split-off de Conoco (A)
Gilson, Stuart C.; Fagan, Perry L.Caso HBS-210S21FinanzasDespués de tomar el 30% de su filial pública de petróleo y gas de Conoco en la mayor oferta pública inicial doméstica (OPI) en la historia de EE.UU., la gestión de E. I. du Pont de Nemours and Co. (DuPont) está considerando desprenderse de su participación restante en Conoco. Este objetivo se logrará a través de una transacción relativamente poco común llamada corporativa "escisión", bajo la cual se darán los accionistas de DuPont la opción de in...Desde 8,20 €
-
Kodak: The Rebirth of an Iconic Brand, Teaching Note
Keinan, Anat; Eckhardt, Giana M.; Beverland, MichaelNota del Instructor HBS-519052-EMarketingTeaching note for case 519051.Desde 0,00 €
-
Kodak: The Rebirth of an Iconic Brand
Keinan, Anat; Beverland, Michael; Eckhardt, Giana M.Caso HBS-519051-EMarketingFollowing its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany Atkins to leverage the brand's heritage for innovation and creativity with existing and new audiences. With few resources other than heritage, Overman and Atkins have focused on ma...Desde 8,20 €
-
La Martina: Leveraging Polo's Luxury Lifestyle
Keinan, Anat; Miguel, Maria Fernanda; Crener, SandrineCaso HBS-515085-EMarketingFounded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a unique sport with a long history and strong culture that the brand intends to protect, preserve, and share with as many people as possible. The world of polo has traditionally conjured u...Desde 8,20 €
-
Onefinestay: Building a Luxury Experience in the Sharing Economy, Teaching Note
Avery, Jill; Keinan, AnatNota del Instructor HBS-520092-EMarketingTeaching note for case 515072.Desde 0,00 €
-
Leveraging Polo's Luxury Lifestyle (Spanish version)
Keinan, Anat; Miguel, Maria Fernanda; Crener, SandrineCaso HBS-216S06MarketingFounded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a unique sport with a long history and strong culture that the brand intends to protect, preserve, and share with as many people as possible. The world of polo has traditionally conjured u...Desde 8,20 €
-
Onefinestay: Building a Luxury Experience in the Sharing Economy
Avery, Jill; Keinan, Anat; Kind, LizCaso HBS-515072-EMarketingMiranda Cresswell, marketing director, and Greg Marsh, founder and CEO of onefinestay, were grappling with branding and positioning dilemmas. onefinestay offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. onefinestay's brand had been "hacked" together quickly during the company's early years. After five years of rapid growth, Marsh brought Cresswell on board to d...Desde 8,20 €
-
Communispace, Teaching Note
Keinan, AnatNota del Instructor HBS-511120-EMarketingTeaching Note for 510018.Desde 0,00 €
-
Monte-Carlo Weddings (Abridged)
Keinan, Anat; Crener, SandrineCaso HBS-517067-EMarketingDesde 8,20 €