Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Kodak: The Rebirth of an Iconic Brand, Teaching Note
Keinan, Anat; Eckhardt, Giana M.; Beverland, MichaelNota del Instructor HBS-519052-EMarketingTeaching note for case 519051.Desde 0,00 €
-
Kodak: The Rebirth of an Iconic Brand
Keinan, Anat; Beverland, Michael; Eckhardt, Giana M.Caso HBS-519051-EMarketingFollowing its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany Atkins to leverage the brand's heritage for innovation and creativity with existing and new audiences. With few resources other than heritage, Overman and Atkins have focused on ma...Desde 8,20 €
-
Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You, 5. Strategy
Frei, Frances X.; Morriss, AnneCapítulo de Libro HBS-1120BC-EFrances Frei and Anne Morriss offer a different worldview on leadership. They argue that popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at eDesde 8,20 €
-
Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You, 2. Trust
Frei, Frances X.; Morriss, AnneCapítulo de Libro HBS-1117BC-EFrances Frei and Anne Morriss offer a different worldview on leadership. They argue that popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at eDesde 8,20 €
-
Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You, 4. Belonging
Frei, Frances X.; Morriss, AnneCapítulo de Libro HBS-1119BC-EFrances Frei and Anne Morriss offer a different worldview on leadership. They argue that popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at eDesde 8,20 €
-
Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You, 6. Culture
Frei, Frances X.; Morriss, AnneCapítulo de Libro HBS-1121BC-EFrances Frei and Anne Morriss offer a different worldview on leadership. They argue that popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at eDesde 8,20 €
-
Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You, 3. Love
Frei, Frances X.; Morriss, AnneCapítulo de Libro HBS-1118BC-EFrances Frei and Anne Morriss offer a different worldview on leadership. They argue that popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at eDesde 8,20 €
-
Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You, 1. It's Not About You
Frei, Frances X.; Morriss, AnneCapítulo de Libro HBS-1116BC-EFrances Frei and Anne Morriss offer a different worldview on leadership. They argue that popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at eDesde 8,20 €
-
La Martina: Leveraging Polo's Luxury Lifestyle
Keinan, Anat; Miguel, Maria Fernanda; Crener, SandrineCaso HBS-515085-EMarketingFounded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a unique sport with a long history and strong culture that the brand intends to protect, preserve, and share with as many people as possible. The world of polo has traditionally conjured u...Desde 8,20 €
-
Economics of Retail Banking Note (Spanish Version)
Frei, Frances X.; Campbell, DennisCaso HBS-608S06Servicios y operacionesEsta nota técnica del estudiante se utiliza en el tercer módulo de un curso sobre Gestión de Servicio de Operaciones, que se ocupa de cómo los administradores de servicios pueden informar a sus decisiones con los datos del cliente (606-097). Explica las operaciones financieras de la banca minorista, que destaca los desafíos que enfrenta la industria de rentabilidad. Para los bancos de Estados Unidos, es bastante común para más de la mitad de la b...Desde 8,20 €