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Kodak: The Rebirth of an Iconic Brand, Teaching Note
Keinan, Anat; Eckhardt, Giana M.; Beverland, MichaelNota del Instructor HBS-519052-EMarketingTeaching note for case 519051.Desde 0,00 €
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Kodak: The Rebirth of an Iconic Brand
Keinan, Anat; Beverland, Michael; Eckhardt, Giana M.Caso HBS-519051-EMarketingFollowing its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany Atkins to leverage the brand's heritage for innovation and creativity with existing and new audiences. With few resources other than heritage, Overman and Atkins have focused on ma...Desde 8,20 €
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Diana and Jack Civello: Managing Dual Careers (A, B and C) - Teaching Note
Mitchell, Jordan; Miller, PaddyNota del Instructor DPOT-10-ELiderazgo y Dirección de personasNote prepared as an aid to instructors in the classroom use of cases DPO-45-E, DPO-46-E and DPO-47-E, Diana and Jack Civello: Managing Dual Careers (A), (B) and (C).Desde 0,00 €
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John Roux at Con Roux Construction - Teaching Note
Miller, PaddyNota del Instructor FHT-40-ELiderazgo y Dirección de personas(see case FH-697-E)Desde 0,00 €
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Con Roux Limited - Company Culture - Teaching Note
Miller, Paddy; Dovey K.Nota del Instructor FHT-31-ELiderazgo y Dirección de personas(See case FH-615-E)Desde 0,00 €
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SSS software in-basket exercise - Response documents
Miller, PaddyEjercicio FHE-14-ELiderazgo y Dirección de personasThese forms support the SSS Software In-Basket Exercise. They provide students with a blank detailed diary, day planner, e-mail forms and letters.Desde 8,20 €
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Finanzauto S.A. - Teaching Note
Miller, Paddy; Velamuri, RamaNota del Instructor DPOT-7-ELiderazgo y Dirección de personasNote prepared as an aid to instructors in the classroom use of case FH-633-E Finanzauto S.A.Desde 0,00 €
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David Dickens. The Last Ditch Decision - Teaching Note
Miller, PaddyNota del Instructor DPOT-4-ELiderazgo y Dirección de personasNote prepared as an aid to instructors in the classroom use of case DPO-25-E David Dickens - The Last Ditch Decision.Desde 0,00 €
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John Roux at Con Roux Construction (B) - Teaching Note
Miller, PaddyNota del Instructor DPOT-3-ELiderazgo y Dirección de personasNote prepared as an aid to instructors in the classroom use of case DPO-21-E John Roux at Con Roux Construction (B).Desde 0,00 €
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Sakhizwe Con Roux Construction: Building the Nation (1965-2004) - Teaching Note
Black, T.; Miller, PaddyNota del Instructor DPOT-19-ELiderazgo y Dirección de personasNote prepared as an aid to instructors in the classroom use of case DPO-72-E Sakhizwe Con Roux Construction: Building the Nation (1965-2004).Desde 0,00 €