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Kalashnikov: What's in a Name? (A) and (B) - Teaching Note
Isabella, Lynn A.; Moore, Marian Chapman; Yemen, GerryNota del Instructor DARDEN-M-0697TN-EMarketingTeaching note for product M-0697Desde 0,00 €
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Embraer E-Jets E2: Flying High
Yemen, Gerry; Isabella, Lynn A.Caso DARDEN-OB-1308-ELiderazgo y Dirección de personasThis field-based case chronicles how Embraer, a recognized market leader in Brazil’s regional aircraft industry, designed and developed an almost entirely new aircraft, the E2-190. Given the success of the E1-190, a project to redesign that successful product was a bold move. Yet the E2 project excelled. It surpassed industry expectations, including being under time and under budget, and it logged many firsts, such as setting a world record for f...Desde 8,20 €
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Embraer E-Jets E2: Flying High - Teaching Note
Isabella, Lynn A.; Calandra, TroyNota del Instructor DARDEN-OB-1308TN-ELiderazgo y Dirección de personasTeaching Note for product OB-1308Desde 0,00 €
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Kodak: The Rebirth of an Iconic Brand, Teaching Note
Keinan, Anat; Eckhardt, Giana M.; Beverland, MichaelNota del Instructor HBS-519052-EMarketingTeaching note for case 519051.Desde 0,00 €
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Managed Document Services at Xerox: Handle with Care
Isabella, Lynn A.; Maiden, Stephen E.Caso DARDEN-OB-1321-ELiderazgo y Dirección de personasThis public-sourced case offers the experiences of a storied American company to set the stage for an analysis of a company that missed some serious trends in the marketplace and a leader’s change reputation within that context. The situation provides an opportunity to explore how to think about and approach a change that involved numerous complex issues such as new products, different competitors, cultural complacency, and people issues. In that...Desde 8,20 €
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Kodak: The Rebirth of an Iconic Brand
Keinan, Anat; Beverland, Michael; Eckhardt, Giana M.Caso HBS-519051-EMarketingFollowing its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany Atkins to leverage the brand's heritage for innovation and creativity with existing and new audiences. With few resources other than heritage, Overman and Atkins have focused on ma...Desde 8,20 €
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Rock Star or Shooting Star? (B)
Isabella, Lynn A.; Maiden, Stephen E.Caso DARDEN-OB-1199-ELiderazgo y Dirección de personasSet in an investment firm, the A case presents the president going through a review process with the firm’s portfolio managers. By all accounts, Fred Silverton’s financial savvy and skills had had helped the staggering mutual fund company reach success. The case runs through issues and actions directly involving Silverton. Despite Silverton’s success, there were some who were alarmed over his approach to human capital. Nonetheless, the president ...Desde 5,74 €
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UCB Gets a New Office: Leading Change through a Pandemic
Isabella, Lynn A.; Maiden, Stephen E.Caso DARDEN-OB-1397-ELiderazgo y Dirección de personasIn this field-based case, Nate Bennett, the global head of biostatistics and programming, rare disease, at UCB, Inc. (UCB), chairs the Raleigh site leadership team, which helps manage all 250 UCB employees in the Raleigh office. In February 2022, the COVID-19 pandemic seems to be receding, and Bennett must chart a path forward on a return to the office. But UCB employees have gotten used to working at home with their global teams and have done so...Desde 8,20 €
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Managing in Corporate Aviation: Averting a Hard Landing
Isabella, Lynn A.; Maiden, Stephen E.Caso DARDEN-OB-1373-EEconomíaThis field-based case follows the fictionalized Elisa Stallings, the manager of CandyCo's Aviation Dispatch group (Dispatch) which manages the aviation assets for the international company. Students learn about the positive leadership style of Stallings, who believed in empowering employees and having frank, respectful conversations with her staff. Stallings's leadership approach and focus on improving efficiency seem to initially work well as sh...Desde 8,20 €
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Managing in Corporate Aviation: Averting a Hard Landing - Teaching note
Isabella, Lynn A.; Maiden, Stephen E.Nota del Instructor DARDEN-OB-1373TN-ELiderazgo y Dirección de personasTeaching note for product OB-1373Desde 0,00 €