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Las Industrias Creativas: La Promesa de la Tecnología Digital
Elberse, AnitaCaso HBS-514S13MarketingSin abstracto.Desde 8,20 €
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Naturhouse - Teaching Note
Mitchell, Jordan; Velamuri, RamaNota del Instructor ET-4-EIniciativa emprendedoraNote prepared as an aid to instructors in the classroom use of case E-65-E Naturhouse.Desde 0,00 €
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Econet Wireless Zimbabwe - Teaching Note
Mitchell, Jordan; Velamuri, RamaNota del Instructor ET-2-EIniciativa emprendedoraNote prepared as an aid to instructors in the classroom use of cases E-62-E, E-63-E and E-66-E (Econet Wireless Zimbabwe A, B, C).Desde 0,00 €
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The Video-Streaming Wars in 2019: Can Disney Catch Netflix, Teaching Note
Elberse, AnitaNota del Instructor HBS-520129-EConocimiento y comunicaciónTeaching note for case 519094.Desde 0,00 €
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Infosys Technologies: Powered by Intellect, Driven by Values - Teaching Note
Mitchell, Jordan; Velamuri, RamaNota del Instructor ET-5-EÉtica empresarial y Responsabilidad Social Corporativa, Iniciativa emprendedoraThis teaching note was made as an aid in class for case E-81-E: Infosys Technologies: Powered by Intellect, Driven by Values.Desde 0,00 €
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Ferguson's Formula
Elberse, Anita; Ferguson, AlexArtículo HBS-R1310G-EWhen Alex Ferguson took over as manager of the English football team Manchester United, the club was in dire straits: It hadn't won a league title in nearly 20 years and faced a very real threat of being relegated to a lower division. In 26 seasons under Ferguson, United won 38 domestic and international trophies--giving him nearly twice as many as any other English club manager--and became one of the valuable franchises in sports. In 2012, durin...Desde 8,20 €
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Should You Invest in the Long Tail
Elberse, AnitaArtículo HBS-R0807H-EMarketingThe blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can sear...Desde 8,20 €