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Finanzauto S.A. - Teaching Note
Miller, Paddy; Velamuri, RamaNota del Instructor DPOT-7-ELiderazgo y Dirección de personasNote prepared as an aid to instructors in the classroom use of case FH-633-E Finanzauto S.A.Desde 0,00 €
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Econet Wireless Zimbabwe (C)
Velamuri, RamaCaso E-66-EIniciativa emprendedoraEconet Wireless Zimbabwe (C) is the epilogue of cases A and B. In this case, students get information on how Econet has evolved up to 2004.Desde 5,74 €
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Enso Española, S.A. (B)
Miller, Paddy; Velamuri, RamaCaso FH-651Liderazgo y Dirección de personasDespués de las drásticas medidas tomadas por el finlandés Juha Korppi-Tommola, se nombra a un nuevo director general para dirigir Enso. No sólo su estilo es absolutamente diferente al primer director general sino que además centra su atención en un conjunto diferente de prioridades.Desde 5,74 €
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Enso Española, S.A. (B)
Miller, Paddy; Velamuri, RamaCaso FH-651-ELiderazgo y Dirección de personasAfter the drastic measures taken by the Finn, Juha Korppi-Tommola, a new general manager is appointed to run Enso. Not only is his style quite different to the first general manager but he focuses his attention on a different set of priorities.Desde 5,74 €
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When New Products and Customer Loyalty Collide
Maruca, Regina Fazio; Halliday, Amy L.Artículo HBS-93608-EMarketingIn this fictional case study, Henry Carson had thought it was time for his company, Pacer Athletic Shoes, to upgrade its standard offerings for the serious runner and expand into walking shoes. But after investing considerable resources in the effort, he's having second thoughts: the returns so far aren't good; old customers seem confused or, worse, annoyed; Pacer doesn't seem to be attracting new customers, despite a flashy marketing campaign; a...Desde 8,20 €
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Entrepreneurs vs. Executives at Socaba.com (HBR Case Study and Commentary)
Maruca, Regina Fazio; Scott, Tom; Murguia, Ted; Comaford, Christine; Robbins, SteverArtículo HBS-R00408-ELiderazgo y Dirección de personasIt's been four years since Dave Souza, Joe Castle, and Ryan Bahar started Socaba.com--an e-business that sells office supplies and services. Six months ago, acting on the advice of their VC, the young founders hired three seasoned managers to help bring the business to the next level. The new executives appeared to complete the Socaba management team. But even as early as the welcome lunch for the three, a rift between the insiders and outsiders ...Desde 8,20 €
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When the Boss Won't Budge (HBR Case Study and Commentary)
Maruca, Regina Fazio; Milhaven, John M.; Benasutti, Matt; Lipton, Mark; Hatsopoulos, George N.; Beckert, Dorothy; Miller, Warren D.Artículo HBS-R00106-ELiderazgo y Dirección de personasAllerGen, a young biotechnology firm, is heading for trouble, possibly even bankruptcy. The company's one product--a vaccine for people allergic to cats--may never make it to market. And turnover is on the rise, not only because of the vaccine's uncertain future but also because employees are increasingly unhappy working for founder and Chief Scientific Officer Harry Huston. Although Harry is an excellent scientist, he has no business background....Desde 8,20 €