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Building an e-Commerce Brand at Wayfair
Teixeira, Thales S.; Watkins, Elizabeth AnneCaso HBS-516028-EMarketingWayfair, Inc. was made up of five home goods, furniture, and d cor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass middle home goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche sites focused on more specialized curated design esthetics. Determining the 2014 advertising budget for Wayfair.com is the big question in the case. Two ad budget decisions need ...Desde 8,20 €
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Apartheid in South Africa
Healy, Paul M.Caso HBS-113084-EContabilidad y controlA short history of Apartheid in South Africa.Desde 8,20 €
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Mira's Microbrewery Inc., Teaching Note
Healy, Paul M.Nota del Instructor HBS-121065-EConocimiento y comunicaciónTeaching note for case 120126.Desde 0,00 €
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The Fall of Enron, Teaching Note
Healy, Paul M.Nota del Instructor HBS-113128-ELiderazgo y Dirección de personasTeaching Note for 109039.Desde 0,00 €
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Three-Year Planning at Li & Fung Limited, Teaching Note
Healy, Paul M.Nota del Instructor HBS-116057-EContabilidad y controlTeaching note for case 114098.Desde 0,00 €
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Merrill Lynch in 2003: Sunny Skies Ahead, Teaching Note
Healy, Paul M.Nota del Instructor HBS-108025-EContabilidad y controlTeaching Note to (105-067). An abstract is not available for this product.Desde 0,00 €
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Valuation at Novartis
Healy, Paul M.Caso HBS-108041-EFinanzasAn abstract is not available for this product.Desde 8,20 €
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BTG Pactual: Preserving a Partnership Culture
Healy, Paul M.Caso HBS-113094-EContabilidad y controlTo maximize their effectiveness, color cases should be printed in color.Desde 8,20 €