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Building an e-Commerce Brand at Wayfair
Teixeira, Thales S.; Watkins, Elizabeth AnneCaso HBS-516028-EMarketingWayfair, Inc. was made up of five home goods, furniture, and d cor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass middle home goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche sites focused on more specialized curated design esthetics. Determining the 2014 advertising budget for Wayfair.com is the big question in the case. Two ad budget decisions need ...Desde 8,20 €
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Data Science at Target
Datar, Srikant M.; Bowler, Caitlin N.Caso HBS-118016-EContabilidad y controlParitosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-commerce arm to drive sales and win customers. The case explores the technological and oDesde 8,20 €
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Justin Anson Distillery, Inc Teaching Note
Datar, Srikant M.Nota del Instructor HBS-113112-EContabilidad y controlTeaching Note for 113122Desde 0,00 €
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Data Science at Target (Spanish version)
Datar, Srikant M.; Bowler, Caitlin N.Caso HBS-120S21Contabilidad y controlParitosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-commerce arm to drive sales and win customers. The case explores the technological and organizational challenges Desai faced and the trade offs he considered in his four-year journey to develop the larger retail business into a data science organization.Desde 8,20 €
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To Trim Or Not To Trim: That Is The Question, Teaching Note
Datar, Srikant M.Nota del Instructor HBS-113111-EContabilidad y controlTeaching Note for 100105Desde 0,00 €
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Revitalizing State Bank of India
Datar, Srikant M.; Bhatta, N. M.; Krishnan, Rishikesha; Tahilyani, RachnaCaso HBS-116043-EConocimiento y comunicaciónState Bank of India is India's oldest and largest bank with the government of India as its majority shareholder. Arundhati Bhattacharya, a 35-year old veteran of the bank, is appointed as its chairman in October 2013. Her appointment coincides with Moody'Desde 8,20 €
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TWA Parts (Abridged) Teaching Note
Narayanan, V.G.; Datar, Srikant M.Nota del Instructor HBS-113107-EContabilidad y controlTeaching Note for 113030Desde 0,00 €
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Colorscope, Inc. (Abridged), Teaching Note
Narayanan, V.G.; Datar, Srikant M.Nota del Instructor HBS-113108-EServicios y operacionesTeaching Note for 113025Desde 0,00 €
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Data Visualization & Communication Exercise
Datar, Srikant M.; Bowler, Caitlin N.Caso HBS-118107-EContabilidad y controlDesde 8,20 €
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frog design, Teaching Note
Datar, Srikant M.; Bowler, Caitlin N.Nota del Instructor HBS-119040-EContabilidad y controlTeaching note for 118707.Desde 0,00 €