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Dunia Finance LLC (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, Gerry; Gibbs, SheaNota del Instructor DARDEN-M-0842TN-EMarketingTeaching note for product M-0842Desde 0,00 €
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Building an e-Commerce Brand at Wayfair
Teixeira, Thales S.; Watkins, Elizabeth AnneCaso HBS-516028-EMarketingWayfair, Inc. was made up of five home goods, furniture, and d cor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass middle home goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche sites focused on more specialized curated design esthetics. Determining the 2014 advertising budget for Wayfair.com is the big question in the case. Two ad budget decisions need ...Desde 8,20 €
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The Seven Questions of Marketing Strategy
Farris, Paul W.; Parry, Mark E.; Borden, Neil H. Jr.; Venkatesan, Rajkumar; Sharpe, Kathryn M.Nota técnica DARDEN-M-0779-EMarketingThis simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share require a dynamic marketing strate...Desde 8,20 €
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Segmentation at Sticks Kebob Shop - Teaching Note
Venkatesan, RajkumarNota del Instructor DARDEN-M-0866TN-EMarketingTeaching note for product M-0866Desde 0,00 €
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Advertising Experiments at the Ohio Art Company - Teaching Note
Farris, Paul W.; Venkatesan, RajkumarNota del Instructor DARDEN-M-0752TN-EMarketingTeaching note for product M-0752Desde 0,00 €
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Absolut Vodka: The Spirit of a Brand - Teaching Note
Venkatesan, Rajkumar; Raggio, Randle D.; Noel, KatherineNota del Instructor DARDEN-M-0832TN-EMarketingTeaching note for product M-0832Desde 0,00 €
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The Times of India: Start the Presses - Teaching Note
Venkatesan, Rajkumar; Sriram, S.; Yemen, GerryNota del Instructor DARDEN-M-0877TN-EMarketingTeaching note for product M-0877Desde 0,00 €
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Cardagin: Local Mobile Rewards - Teaching Note
Venkatesan, RajkumarNota del Instructor DARDEN-M-0825TN-EMarketingTeaching note for product M-0825Desde 0,00 €
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Netflix, Inc.: The Customer Strikes Back - Teaching Note
Venkatesan, RajkumarNota del Instructor DARDEN-M-0834TN-EMarketingTeaching note for product M-0834Desde 0,00 €
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Wahoo Fitness: Segmentation and Data Insights - Teaching note
Venkatesan, Rajkumar; Adkins, ThomasNota del Instructor DARDEN-M-1025TN-EMarketingTeaching note for product M-1025Desde 0,00 €