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The BGIE Twenty (2021 version)
Cavallo, Alberto F.; Fabbe, Kristin E.; Fibiger, Mattias E.; Friedman, Jeremy; Hussam, Reshmaan N.; Pons, Vincent; Weinzierl, Matthew C.Caso HBS-718032-EEconomíaUnlike traditional market segmentations that are based on a correlation of product sales or service with the attributes of the purchaser (such as age, gender, income level, and education level), jobs-based segmentation seeks to understand the causal roots of purchase-when a buyer needs to "hire" a product or service to get a "job" done. This note details the thought process and the methodology behind a jobs-based segmentation and provides numerou...Desde 8,20 €
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Workplace Safety at Alcoa (A) (Spanish Version)
Clark, Kim B.; Margolis, Joshua D.Caso HBS-604S19Servicios y operacionesExamina el desafío que enfrentan los gerentes de una planta de fabricación de aluminio grande en su campaña para mejorar la seguridad en el trabajo. El CEO de la compañía ha hecho de la seguridad una prioridad. La planta ha hecho grandes progresos en la reducción de la tasa de lesiones, pero ahora se enfrenta a la necesidad de acelerar su mejora. Para ello se requiere el director de seguridad a tener en cuenta el progreso hasta la fecha y analiza...Desde 8,20 €
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Financing Astroscale
Nanda, Ramana; Weinzierl, Matthew C.Caso HBS-817025-EIniciativa emprendedoraDesde 8,20 €
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Obamacare, Teaching Note
Weinzierl, Matthew C.Nota del Instructor HBS-715027-EEconomíaTeaching note for case 714029.Desde 0,00 €
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Power of Product Integrity
Clark, Kim B.; Fujimoto, TakahiroArtículo HBS-90603-EMarketingProducts with integrity perform superbly, provide good value, and satisfy customer's expectations in every respect, including such intangibles as their look and feel. The most successful development organizations appoint a "heavyweight" product manager to guide the creation of a strong product concept. This person ensures that a product concept both satisfies potential customers' wants and needs and is completely embodied in a product's details.Desde 8,20 €
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Immigration Policy in Germany (B)
Weinzierl, Matthew C.; Scherf, RobertCaso HBS-720010-EEconomíaDesde 5,74 €
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Immigration Policy in Germany (A)
Weinzierl, Matthew C.; Flanagan, Katrina; Su, AlastairCaso HBS-715029-EEconomíaGermany's Chancellor Angela Merkel faced economic and moral pressure to encourage greater immigration from struggling European, and especially Eurozone, countries after the economic downturn that began in 2008. In fact, it was possible that both the Euro currency union and the European political union depended on increasing migration across member countries, including into Germany. But German domestic politics made Merkel's decision a difficult o...Desde 8,20 €
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Reform in the Chicago Public Schools
Weinzierl, Matthew C.; Flanagan, KatrinaCaso HBS-714027-EEconomíaIn 2012, the Chicago Teachers' Union went on strike over proposed reforms by the city's mayor, Rahm Emanuel. At the heart of the reforms, and the strike, was frustration over many decades of underperformance in the Chicago Public Schools (CPS) and a surge of controversial, largely market-based, experimentation in public education in many U.S. cities.Desde 8,20 €
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The Estate Tax Debate
Weinzierl, Matthew C.; Flanagan, Katrina; Galinskaya, ValerieCaso HBS-714032-EEconomíaPer dollar of revenue, no tax policy generates more sound and fury than the taxation of estates. To supporters, the tax is a break on the concentration of wealth and power and an easy way to fund redistribution. To opponents, the tax is an unjust punishment of the frugal that sacrifices economic growth for short-term interests. Instructors may also obtain a Teaching Note, written by this case's author, that provides suggestions for using this ca...Desde 8,20 €
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Karin Vinik at South Lake Hospital (B)-(D)
Badaracco, Joseph L., Jr.; Clark, Kim B.Caso HBS-321118-EConocimiento y comunicaciónDesde 5,74 €