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Workplace Safety at Alcoa (A) (Spanish Version)
Clark, Kim B.; Margolis, Joshua D.Caso HBS-604S19Servicios y operacionesExamina el desafío que enfrentan los gerentes de una planta de fabricación de aluminio grande en su campaña para mejorar la seguridad en el trabajo. El CEO de la compañía ha hecho de la seguridad una prioridad. La planta ha hecho grandes progresos en la reducción de la tasa de lesiones, pero ahora se enfrenta a la necesidad de acelerar su mejora. Para ello se requiere el director de seguridad a tener en cuenta el progreso hasta la fecha y analiza...Desde 8,20 €
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Alvogen, Teaching Note
Kerr, William R.; Brownell, AlexisNota del Instructor HBS-817057-EIniciativa emprendedoraTeaching note for case 816064.Desde 0,00 €
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EverTrue: Mobile Technology Development B
Kerr, William R.; Brownell, AlexisCaso HBS-813123-EIniciativa emprendedoraSupplement for case 813122Desde 8,20 €
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Power of Product Integrity
Clark, Kim B.; Fujimoto, TakahiroArtículo HBS-90603-EMarketingProducts with integrity perform superbly, provide good value, and satisfy customer's expectations in every respect, including such intangibles as their look and feel. The most successful development organizations appoint a "heavyweight" product manager to guide the creation of a strong product concept. This person ensures that a product concept both satisfies potential customers' wants and needs and is completely embodied in a product's details.Desde 8,20 €
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Transformation at Eli Lilly & Co. (C)
Kerr, William R.; Brownell, AlexisCaso HBS-817137-EIniciativa emprendedoraSupplement to case 817070.Desde 5,74 €
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Blink Booking
Torfason, Magnus Thor; Brownell, Alexis; Kerr, William R.Caso HBS-813121-EIniciativa emprendedoraRebeca Minguela hopes to create an arbitrage platform, similar to Rocket Internet, that can bring start-up ideas and opportunities to Spain. However, Blink Booking, her first venture and proof of concept, is rocked by a co-founder's breach of confidence and departure. Minguela must repair the damage to Blink's management team, restore investor confidence, and continue Blink's rapid growth to deliver on the venture's initial promise. The case expl...Desde 8,20 €
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Residency Select or J3Personica, Teaching Note
Kerr, William R.; Brownell, AlexisNota del Instructor HBS-816101-EIniciativa emprendedoraTeaching note for case 816088.Desde 0,00 €
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CIC: Catalyzing Entrepreneurial Ecosystems (B)
Kerr, William R.; Pekkala Kerr, Sari; Brownell, AlexisCaso HBS-817127-EIniciativa emprendedoraCIC engages in "guerrilla warfare," offering free or highly discounted rates in order to get its empty offices filled before the opening day of its St. Louis branch. Opening day is a huge success, and CIC St. Louis grows rapidly, even opening a second building. In the following years, it ramps up its expansion efforts and opens new branches or begins the expansion process in multiple cities around the country and the world, as well as expanding i...Desde 5,74 €
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Karin Vinik at South Lake Hospital (B)-(D)
Badaracco, Joseph L., Jr.; Clark, Kim B.Caso HBS-321118-EConocimiento y comunicaciónDesde 5,74 €