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E-Commerce Analytics for CPG Firms (A): Estimating Sales
Israeli, Ayelet; Lisitsyn, Fedor TedCaso HBS-521078-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chDesde 8,20 €
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E-Commerce Analytics for CPG Firms(C): Free Delivery Terms
Israeli, Ayelet; Lisitsyn, Fedor TedCaso HBS-521080-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chDesde 5,74 €
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E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
Israeli, Ayelet; Lisitsyn, Fedor TedCaso HBS-521079-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chDesde 5,74 €
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
Avery, Jill; Israeli, Ayelet; von Maur, EmmaCaso HBS-521070-EMarketingTHE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women's fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. When a woman downloaded THE YES app, she embarked upon an interactive shopping journey that leveraged a fun, easy, gamified user experience ...Desde 8,20 €
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI), Teaching Note
Israeli, Ayelet; Avery, JillNota del Instructor HBS-521097-EMarketingTeaching note for case 521070.Desde 0,00 €
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Netflix, Teaching Note
Shih, Willy; Kaufman, Stephen P.Nota del Instructor HBS-607139-EDirección estratégicaTeaching note to (607-138).Desde 0,00 €
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Does America Really Need Manufacturing
Pisano, Gary P.; Shih, WillyArtículo HBS-R1203G-EServicios y operacionesToo many U.S. companies base decisions about where to locate production largely on narrow financial criteria. They don't consider whether keeping manufacturing at home makes more sense strategically or take into account the impact it might have on their ability to innovate. The result has been an exodus of manufacturing from America, which has weakened the capabilities that domestic firms need to keep inventing high-quality, cost-competitive prod...Desde 8,20 €
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Dollar General (B)
Shih, Willy; Kaufman, Stephen P.; McKillican, RebeccaCaso HBS-607156-EDirección estratégicaSupplements the (A) case. An abstract is not available for this product.Desde 5,74 €
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Netflix in 2011
Shih, Willy; Kaufman, Stephen P.Caso HBS-615007-EDirección estratégicaThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a business model and an operational strategy that we...Desde 8,20 €
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Radical Collaboration: IBM Microelectronics Joint Development Alliances
Shih, Willy; Pisano, Gary P.; King, AndrewCaso HBS-608121-ETo maximize their effectiveness, color cases should be printed in color. IBM's "Radical Collaboration" model has been an innovative approach to meeting the challenges of the huge R&D and capital investments that are needed to stay competitive in the global semiconductor industry. This model has required a rethinking of what is proprietary, and what is shared, and where do the boundaries of cooperation end and competition begin. IBM and its partne...Desde 8,20 €