Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
E-Commerce Analytics for CPG Firms (A): Estimating Sales
Israeli, Ayelet; Lisitsyn, Fedor TedCaso HBS-521078-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chDesde 8,20 €
-
E-Commerce Analytics for CPG Firms(C): Free Delivery Terms
Israeli, Ayelet; Lisitsyn, Fedor TedCaso HBS-521080-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chDesde 5,74 €
-
E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
Israeli, Ayelet; Lisitsyn, Fedor TedCaso HBS-521079-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chDesde 5,74 €
-
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
Avery, Jill; Israeli, Ayelet; von Maur, EmmaCaso HBS-521070-EMarketingTHE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women's fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. When a woman downloaded THE YES app, she embarked upon an interactive shopping journey that leveraged a fun, easy, gamified user experience ...Desde 8,20 €
-
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI), Teaching Note
Israeli, Ayelet; Avery, JillNota del Instructor HBS-521097-EMarketingTeaching note for case 521070.Desde 0,00 €
-
Target: Creating a Data-Driven Product Management Organization
Siegel, Robert; Kingbo, DavidCaso SGSB-SM308-EDirección estratégicaAs retail shopping has changed with the rise of e-commerce, Target Corporate, one of the largest retail stores in the United States, made the strategic decision to invest in developing a core data science and technology team to remain competitive in its physical and online shopping experiences. The company hired a team of technologists who initially worked at enhancing the company’s digital and mobile solutions, but soon began influencing the com...Desde 8,20 €
-
eGrocery and the Role of Data for CPG Firms
Israeli, Ayelet; Lisitsyn, Fedor Ted; Irwin, Mark A.Caso HBS-521077-EMarketingThis notes provides information about the eGrocery industry and how traditional CPG companies handle this channel and potential data. It is recommended to use together with a series of exercises entitled: "E-Commerce Analytics for CPG Firms (A), (B), and (C)."Desde 8,20 €
-
Target: Creating a Data-Driven Product Management Organization
Siegel, Robert; Kingbo, DavidCaso SGSB-SM308 Spanish VersionDirección estratégicaAs retail shopping has changed with the rise of e-commerce, Target Corporate, one of the largest retail stores in the United States, made the strategic decision to invest in developing a core data science and technology team to remain competitive in its physical and online shopping experiences. The company hired a team of technologists who initially worked at enhancing the company’s digital and mobile solutions, but soon began influencing the com...Desde 8,20 €
-
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
Avery, Jill; Israeli, AyeletCaso HBS-519011-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating changes to them that will allow th...Desde 8,20 €
-
Arcelik: From a Dealer Network to an Omnichannel Experience
Israeli, Ayelet; Khrais, FaresCaso HBS-521067-EMarketingArcelik Turkey, the country's market leader in household appliances, was at an omnichannel crossroads in January 2020. Arcelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in Turkey. In 2015, Arcelik, which was focused on offline sales, realized that online demand was growing and they were behind the competition, which was intensified due to the entry of glob...Desde 8,20 €