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The Cheezburger Network
Deighton, John; Kornfeld, LeoraCaso HBS-511091-EMarketingCheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the network of 50 websites that featured an entertaining array of user-generated content. Beginning with a site based on pictures of cats with whimsical captions, it had grown into a small b...Desde 8,20 €
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BulkWhiz: Negotiating as a Startup Founder in the UAE
Coffman, Katherine; Exley, Christine L.; Thapar, AlpanaCaso HBS-919004-EThis case follows Amira Rashad as she founds BulkWhiz, a Dubai-based buy-in-bulk grocery delivery platform. Following its launch in September 2017, BulkWhiz experiences rapid growth of 30 percent per month in the United Arab Emirates. Despite this initial success, Rashad finds herself at a critical juncture just nine months later, with a number of internal and external negotiations awaiting her. First, she is eager to convince her Chief Technolog...Desde 8,20 €
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Careem: Raising a Unicorn
Ghosh, Shikhar; Thapar, AlpanaCaso HBS-818022-EIniciativa emprendedoraThis case follows two ex-McKinsey consultants, Magnus Olsson and Mudassir Sheikha, who in search of finding their true purpose decide to found Careem, a Dubai-based ride-hailing service. Following its launch in July 2012, Careem experiences rapid growth of 30 percent per month in the UAE and other countries in the MENA region, surpassing the co-founders' expectations. However, as a result of such immense growth, the startup struggles with various...Desde 8,20 €
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The Ford Fiesta
Deighton, John; Kornfeld, LeoraCaso HBS-511117-EMarketingExecutives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image for the launch of the new subcompact chances had to be taken. Others erred on the side of caution. Chantel Lenard, Ford's Group Marketing Manager for Global Small Car and Midsize V...Desde 8,20 €
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Ghassan Nuqul and the Nuqul Group: Preserving a Father's Legacy
Wing, Christina R.; Cohen, Lauren H.; Thapar, AlpanaCaso HBS-624030-EServicios y operacionesThe Nuqul Group was established in 1952 by Elia Nuqul, a Palestinian refugee who fled his hometown in 1948 with his family to Jordan. He overcame many hardships in his initial years there, but subsequently started a trading business that grew to become one of Jordan's largest family businesses. Its flagship company, Fine Hygienic Holding (FHH), was a leader in hygienic paper products across the Middle East and North Africa. In March 2023, Ghassan...Desde 8,20 €