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BulkWhiz: Negotiating as a Startup Founder in the UAE
Coffman, Katherine; Exley, Christine L.; Thapar, AlpanaCaso HBS-919004-EThis case follows Amira Rashad as she founds BulkWhiz, a Dubai-based buy-in-bulk grocery delivery platform. Following its launch in September 2017, BulkWhiz experiences rapid growth of 30 percent per month in the United Arab Emirates. Despite this initial success, Rashad finds herself at a critical juncture just nine months later, with a number of internal and external negotiations awaiting her. First, she is eager to convince her Chief Technolog...Desde 8,20 €
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Careem: Raising a Unicorn
Ghosh, Shikhar; Thapar, AlpanaCaso HBS-818022-EIniciativa emprendedoraThis case follows two ex-McKinsey consultants, Magnus Olsson and Mudassir Sheikha, who in search of finding their true purpose decide to found Careem, a Dubai-based ride-hailing service. Following its launch in July 2012, Careem experiences rapid growth of 30 percent per month in the UAE and other countries in the MENA region, surpassing the co-founders' expectations. However, as a result of such immense growth, the startup struggles with various...Desde 8,20 €
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Ghassan Nuqul and the Nuqul Group: Preserving a Father's Legacy
Wing, Christina R.; Cohen, Lauren H.; Thapar, AlpanaCaso HBS-624030-EServicios y operacionesThe Nuqul Group was established in 1952 by Elia Nuqul, a Palestinian refugee who fled his hometown in 1948 with his family to Jordan. He overcame many hardships in his initial years there, but subsequently started a trading business that grew to become one of Jordan's largest family businesses. Its flagship company, Fine Hygienic Holding (FHH), was a leader in hygienic paper products across the Middle East and North Africa. In March 2023, Ghassan...Desde 8,20 €
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Jujitsu and the Technologies of the Groundswell: Understanding Social Technologies and Turning Them to Your Advantage
Li, Charlene; Bernoff, JoshCapítulo de Libro HBS-8339BC-EYou probably know that the groundswell-the global phenomenon in which people use social media technologies to get the things they need from one another rather than from businesses and institutions-threatens to undermine the control on which many organizations are built. In this chapter, social media strategy leaders Charlene Li and Josh Bernoff show how you can turn the groundswell to your advantage, much the way a jujitsu master turns the force ...Desde 8,20 €
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The Social Technographics Profile: Applying Social Media Demographics to Your Business Strategy
Li, Charlene; Bernoff, JoshCapítulo de Libro HBS-8340BC-EThe world is not completely flat: people in India don't use the same social networks as people in Germany. And people in Germany don't use the same social networks as people in the United States. But the fundamental emotions that drive people to the groundswell-the desire to connect, to create, to express opinions, and to help each other-are universal. To truly understand how social media users operate-and affect businesses-you need to dissect an...Desde 8,20 €