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How P&G Tripled Its Innovation Success Rate
Brown, Bruce; Anthony, Scott D.Artículo HBS-R1106C-EIn the early 2000s, faced with an alarming gap between its growth goals and what its innovation pipeline was delivering, Procter & Gamble created a "new-growth factory"-a network of novel structures and capabilities to rapidly shepherd new products and even business models from inception to market. The resulting innovations range from a 33-cent razor for customers in emerging economies to Tide Dry Cleaners-establishments with drive-through window...Desde 8,20 €
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How P&G Tripled Its Innovation Success Rate (Spanish version)
Brown, Bruce; Anthony, Scott D.Artículo HBS-R1106CDirección estratégicanew-business-creation groups, entrepreneurial "guides" to help them, an innovation manual, a disruptive-innovation "college," and more. They also offer six lessons for leaders seeking to set up new-growth factories of their own. Although the factory is still ramping up, its early successes suggest that collective creativity can be managed-and can generate sustainable sources of revenue growth no matter how big a company becomes.Desde 8,20 €
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Western Governors University: 10x Vision, Teaching Note
Kerr, William R.; Scibetta, Coelin P.Nota del Instructor HBS-820042-EDirección estratégicaTeaching note for case 819093.Desde 0,00 €
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AT&T: Managing Technological Change and the Future of Telephone Operators in the 20th Century, Teaching Note
Gross, Daniel P.; Kerr, William R.Nota del Instructor HBS-718518-EDirección estratégicaTeaching note for case 718486.Desde 0,00 €
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AT&T: Managing Technological Change and the Future of Telephone Operators in the 20th Century
Gross, Daniel P.; Kerr, William R.Caso HBS-718486-EDirección estratégicaBy the 1930s, AT&T dominated the American phone industry, serving 10 million telephones and employing over 100,000 switchboard operators. But beginning in the mid-1910s, the company began changing from manually-operated switchboards to mechanical switching systems that were faster and more cost-effective and did not require human operators. By the 1930s, the changeover has been completed or is underway in most American cities with over 50,000 peo...Desde 8,20 €