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Western Governors University: 10x Vision, Teaching Note
Kerr, William R.; Scibetta, Coelin P.Nota del Instructor HBS-820042-EDirección estratégicaTeaching note for case 819093.Desde 0,00 €
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AT&T: Managing Technological Change and the Future of Telephone Operators in the 20th Century, Teaching Note
Gross, Daniel P.; Kerr, William R.Nota del Instructor HBS-718518-EDirección estratégicaTeaching note for case 718486.Desde 0,00 €
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AT&T: Managing Technological Change and the Future of Telephone Operators in the 20th Century
Gross, Daniel P.; Kerr, William R.Caso HBS-718486-EDirección estratégicaBy the 1930s, AT&T dominated the American phone industry, serving 10 million telephones and employing over 100,000 switchboard operators. But beginning in the mid-1910s, the company began changing from manually-operated switchboards to mechanical switching systems that were faster and more cost-effective and did not require human operators. By the 1930s, the changeover has been completed or is underway in most American cities with over 50,000 peo...Desde 8,20 €
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Rethinking the 4 P's
Ettenson, Richard; Conrado, Eduardo; Knowles, JonathanArtículo HBS-F1301C-EMarketingThe traditional marketing mix--product, place, price, promotion--yields narrow strategies that are increasingly at odds with the imperative to deliver solutions. Marketers need to adopt a new framework focused on solutions, access, value, and education--SAVE.Desde 8,20 €
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Rethinking the 4 P's (Spanish version)
Ettenson, Richard; Conrado, Eduardo; Knowles, JonathanArtículo HBS-F1301CMarketingThe traditional marketing mix--product, place, price, promotion--yields narrow strategies that are increasingly at odds with the imperative to deliver solutions. Marketers need to adopt a new framework focused on solutions, access, value, and education--SAVE.Desde 8,20 €