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Western Governors University: 10x Vision, Teaching Note
Kerr, William R.; Scibetta, Coelin P.Nota del Instructor HBS-820042-EDirección estratégicaTeaching note for case 819093.Desde 0,00 €
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AT&T: Managing Technological Change and the Future of Telephone Operators in the 20th Century, Teaching Note
Gross, Daniel P.; Kerr, William R.Nota del Instructor HBS-718518-EDirección estratégicaTeaching note for case 718486.Desde 0,00 €
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Engineered Products Division--1980 (Spanish version)
Shapiro, Benson P.; Sherman, Jeffrey J.Caso HBS-503S46MarketingCumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an industrial pricing decision. Decisions must also be made about promotion and distribution channels. Software for this case is available (9-589-528).Desde 8,20 €
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AT&T: Managing Technological Change and the Future of Telephone Operators in the 20th Century
Gross, Daniel P.; Kerr, William R.Caso HBS-718486-EDirección estratégicaBy the 1930s, AT&T dominated the American phone industry, serving 10 million telephones and employing over 100,000 switchboard operators. But beginning in the mid-1910s, the company began changing from manually-operated switchboards to mechanical switching systems that were faster and more cost-effective and did not require human operators. By the 1930s, the changeover has been completed or is underway in most American cities with over 50,000 peo...Desde 8,20 €