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Engineered Products Division--1980 (Spanish version)
Shapiro, Benson P.; Sherman, Jeffrey J.Caso HBS-503S46MarketingCumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an industrial pricing decision. Decisions must also be made about promotion and distribution channels. Software for this case is available (9-589-528).Desde 8,20 €
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Leading Transformation (Spanish version)
Immelt, Jeffrey R.; Gulati, Ranjay; Prokesch, StevenArtículo HBS-R1705BDirección estratégica(1) Be disciplined. This means nesting initiatives within one another and staying away from new ideas that don't fit. (2) Soak. Effective leaders don't instantly react to emerging trends; they read, contemplate, and listen until they believe to their cores that the world is profoundly changing. (3) Make it existential. Every time Immelt drove a big change, he treated it as if it were life or death. (4) Be all in. You can't regard a transformatio...Desde 8,20 €
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Leading Transformation
Immelt, Jeffrey R.; Gulati, Ranjay; Prokesch, StevenArtículo HBS-R1705B-EDuring his 16 years as CEO, Jeffrey Immelt engineered a radical makeover of GE, repositioning the firm as a digital industrial company looking to define the future of the internet of things. In the main Spotlight article, he shares what he learned about leading a giant organization through massive changes. There are several lessons: (1) Be disciplined. This means nesting initiatives within one another and staying away from new ideas that don't fi...Desde 8,20 €