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Hispano Química, S.A.: El proyecto Eureka EU-25
Köllermeier, T.; Roure, JuanCaso P-758Servicios y operacionesH.Q. is a medium size company in specialty chemicals for a variety of applications. One of the industrial segments in which H.Q. is leading is that of the chemistry for tanning and finishing leather. Since chrome-based tanning has some polluting consequences, H.Q. engaged in a research project to develope non-polluting alternative chemicals. H.Q. approached this project in partnership with important European tanneries and applied to the Eureka pr...Desde 8,20 €
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Hispano Quimica, S.A.: Eureka Project EU-25
Köllermeier, T.; Roure, JuanCaso P-758-EServicios y operacionesDesde 8,20 €
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Engineered Products Division--1980 (Spanish version)
Shapiro, Benson P.; Sherman, Jeffrey J.Caso HBS-503S46MarketingCumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an industrial pricing decision. Decisions must also be made about promotion and distribution channels. Software for this case is available (9-589-528).Desde 8,20 €