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The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumNota del Instructor DARDEN-M-0943TNMarketingTeaching note for products M-0943, M-1022 and M-1023Desde 0,00 €
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Positioning Game - Teaching Note
Farris, Paul W.; Yemen, Gerry; Dane, JeromeNota del Instructor DARDEN-M-0677TN-EMarketingTeaching note for product M-0677Desde 0,00 €
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SVEDKA Vodka (A) and (B) - Teaching Note
Farris, Paul W.Nota del Instructor DARDEN-M-0774TN-EMarketingTeaching note for product M-0774Desde 0,00 €
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Media Modeling and Budgeting at DMI - Teaching Note
Farris, Paul W.; Pfeifer, Phillip E.Nota del Instructor DARDEN-M-0791TN-EMarketingTeaching note for product M-0791Desde 0,00 €
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Uber Pricing Strategies and Marketing Communications - Teaching Note
Farris, Paul W.; Yemen, GerryNota del Instructor DARDEN-M-0871TN-EMarketingTeaching note for product M-0871Desde 0,00 €
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The Apple iPhone - Teaching Note
Farris, Paul W.; Spekman, Robert E.; Mitchell, JamesNota del Instructor DARDEN-M-0765TN-EMarketingTeaching note for product M-0765Desde 0,00 €
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Advertising Experiments at the Ohio Art Company - Teaching Note
Farris, Paul W.; Venkatesan, RajkumarNota del Instructor DARDEN-M-0752TN-EMarketingTeaching note for product M-0752Desde 0,00 €
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Choosing the Right Metrics for Listerine Brand Management in Brazil - Teaching Note
Farris, Paul W.; Guissoni, LeandroNota del Instructor DARDEN-M-0902TN-EMarketingTeaching note for product M-0902Desde 0,00 €
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Silk Soy Milk (A) and (B) - Teaching Note
Farris, Paul W.Nota del Instructor DARDEN-M-0771TN-EMarketingTeaching note for product M-0771Desde 0,00 €
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Desde 0,00 €