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Bayern Brauerei (Abridged)
Farris, Paul W.; Bruner, Robert F.Caso DARDEN-F-1744-EFinanzasA recently hired marketing executive has been incentivized to grow sales and exploit a newly opened market. The tasks for the student are to evaluate the liberal credit and inventory support the company is extending to its distributors, and consider what information and metrics might be used to evaluate the risk and potential returns from these policies.Desde 8,20 €
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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCaso DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Desde 8,20 €
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Desde 0,00 €
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Marketing a Pure Play E-Tailer: Historical Emporium Inc.
Farris, Paul W.; Yemen, GerryCaso DARDEN-M-0901-EMarketingThe material in this case provides customer data that were available to the case protagonists to make data-driven decisions. From their garage to a 16,000-square-foot warehouse and office in San Jose, California, Chris and Alicia Allen built a business, Historical Emporium Inc. (HEI) that generated nearly $8 million in sales in 2015. They both had previously worked in the technology field. In true techie fashion, the pair continually thought abou...Desde 8,20 €
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Michael Harris: Crafting an MBA Faculty Values Statement - Teaching Note
Haskins, Mark E.Nota del Instructor DARDEN-E-0388TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0388Desde 0,00 €
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Marketing a Pure Play E-Tailer: Historical Emporium Inc. - Teaching Note
Farris, Paul W.; Metz, Joshua; Yemen, GerryNota del Instructor DARDEN-M-0901TN-EMarketingTeaching note for product M-0901Desde 0,00 €
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Jack Drake's Question: What Makes a Great Executive Education Instructor?
Haskins, Mark E.Caso DARDEN-PHA-0071-ELiderazgo y Dirección de personasThe faculty leader for the custom executive education (EE) program at a business school has received an e-mail from a program client asking him to remove a member of the program’s teaching team. It causes him to reflect on the distinctive differences between EE teaching and MBA teaching and the need to codify those differences in developing highly effective and successful EE instructors.Desde 8,20 €
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Maumee Commercial Dining Products, Inc. (Spanish version)
Haskins, Mark E.Caso DARDEN-C-2377Contabilidad y controlTraducción al español de UVA-C-2247. En este caso, los estudiantes deben determinar en qué índices financieros recomiendan que la compañía se centre y también deben decidir la mejor manera de comunicar, explicar y dar vida a esas métricas para que los gerentes intermedios no financieros de la compañía puedan comprender más fácilmente su importancia de e internalizar las ideas de dichas ratios. Los estudiantes deben: (1) comprender la naturaleza d...Desde 8,20 €
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Classroom Covenant: Yes? No?
Haskins, Mark E.Caso DARDEN-PHA-0073-ELiderazgo y Dirección de personasJunior and senior faculty members collaborate on crafting a classroom covenant.Desde 8,20 €
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Judy Gent-Inventory
Haskins, Mark E.Caso DARDEN-C-2352-EContabilidad y controlThis case is used at the Darden School of Business in the inventory module of the "Financial Reporting" course elective, but it would also work well at the advanced undergraduate level. Through five phases, students first become familiar with core terminology and concepts before examining various situations-from what to make of an annual report footnote disclosure and balancing the pros and cons of using LIFO versus FIFO cost flow assumption to e...Desde 8,20 €