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IESE Insight. Issue 37. Second Quarter 2018
IESE InsightRevista REV-79-EDirección estratégica, Innovación y cambio, Liderazgo y Dirección de personasDesign thinking is a vital tool for growth and innovation. This dossier shows you how to use it successfully. Joaquim Vilà and Xavier Camps share a practical method for discovering the latent needs of users so that companies can generate new opportunities. Manuel E. Sosa discusses how companies can build a design culture that is profitable and solves complex social challenges, often in surprising ways. Jeanne M. Liedtka highlights three common ch...Desde 22,00 €
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IESE Insight. Número 37. Segundo trimestre 2018
IESE InsightRevista REV-79Dirección estratégica, Innovación y cambio, Liderazgo y Dirección de personasCambiar de forma radical la empresa requiere un enfoque de dirección que permita una transformación ordenada. El design thinking puede jugar un papel fundamental en este proceso. En primer lugar, debes dejar de centrarte en la solución cuando estés ante un problema y redefinir antes el reto al que te enfrentas a partir de las necesidades de los usuarios, como aconsejan Joaquim Vilà y Xavier Camps. Manuel E. Sosa sugiere que miremos la empresa no ...Desde 22,00 €
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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCaso DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Desde 8,20 €
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IESE Insight. Número 16. Primer trimestre 2013
IESE InsightRevista REV-37Conocimiento y comunicación, Dirección estratégica, Finanzas, Gobierno corporativo, Innovación y cambio, Liderazgo y Dirección de personas, Tecnologías de la informaciónHasta ahora se han hecho muchas valoraciones de los aspectos macroeconómicos que nos han conducido a la crisis financiera. En este número de IESE Insight ofrecemos una visión empresarial del asunto. José Manuel Campa propone una serie de actitudes y principios que los directores financieros deberían adoptar para devolver sus cuentas al buen camino y contribuir a evitar una próxima crisis. Juan Almandoz extrae algunas lecciones de la banca ...Desde 22,00 €
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IESE Insight. Issue 16. First Quarter 2013
IESE InsightRevista REV-37-EConocimiento y comunicación, Dirección estratégica, Finanzas, Gobierno corporativo, Innovación y cambio, Liderazgo y Dirección de personas, Tecnologías de la informaciónJosé M. Campa proposes the essential attitudes and principles that finance sector professionals must adopt, and the actions to go along with them, to get corporate finance back on track. Juan Almandoz draws out several lessons for creating a new community bank, which serve as useful reminders for any business seeking to reconcile its mission with the needs of customers, while also reconnecting with communities in vital and lasting ways. Mireia Gi...Desde 22,00 €
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Desde 0,00 €
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Marketing a Pure Play E-Tailer: Historical Emporium Inc.
Farris, Paul W.; Yemen, GerryCaso DARDEN-M-0901-EMarketingThe material in this case provides customer data that were available to the case protagonists to make data-driven decisions. From their garage to a 16,000-square-foot warehouse and office in San Jose, California, Chris and Alicia Allen built a business, Historical Emporium Inc. (HEI) that generated nearly $8 million in sales in 2015. They both had previously worked in the technology field. In true techie fashion, the pair continually thought abou...Desde 8,20 €
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Marketing a Pure Play E-Tailer: Historical Emporium Inc. - Teaching Note
Farris, Paul W.; Metz, Joshua; Yemen, GerryNota del Instructor DARDEN-M-0901TN-EMarketingTeaching note for product M-0901Desde 0,00 €
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Pricing Jonstan's
Pfeifer, Phillip E.; Farris, Paul W.Caso DARDEN-M-0807-EMarketingThis case is intended for MBA audiences and is used for the first-year and second-year elective, Data Analysis and Optimization. Swati Su's boss had been planning to raise prices for their brand, Jonstan’s, across all forms and sizes for each of its four major customers (consisting of the largest retailers in the United States). When Su questioned his thinking, he offered two justifications.Desde 8,20 €
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Designing Channels of Distribution
Spekman, Robert E.; Farris, Paul W.Nota técnica DARDEN-M-0769-EMarketingThis note addresses the issues that arise and the complexities that must be addressed when designing a channel of distribution. Content includes the definition of a distribution channel, the steps in its design, functional discounting and margin allocation, the role channels play in branding, and recent trends.Desde 8,20 €