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Bayern Brauerei (Abridged)
Farris, Paul W.; Bruner, Robert F.Caso DARDEN-F-1744-EFinanzasA recently hired marketing executive has been incentivized to grow sales and exploit a newly opened market. The tasks for the student are to evaluate the liberal credit and inventory support the company is extending to its distributors, and consider what information and metrics might be used to evaluate the risk and potential returns from these policies.Desde 8,20 €
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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCaso DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Desde 8,20 €
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Telefonica: The Dividend Decision
Estrada, JavierCaso F-890-EFinanzasThe case portrays the situation of Telefónica, Spain's largest company, in November, 1998, when it is time to decide on the dividend for the year. The situation is particularly interesting because, on the one hand, Telefónica was generating large profits; on the other hand, it was under intense competitive pressure both in the home market and abroad. The case aims to encompass most of the important elements that any company must consider when set...Desde 8,20 €
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Is the U.S. Market Cheap or Expensive
Estrada, JavierCaso F-917-EFinanzasKirstin Gibbs suspected the phone call was about to come. It was early April 2016, and with the first quarter just behind them, Andrew Eichmann did in fact call. Given their previous exchange of e mails, she knew that Andrew wanted to meet and had just one question in mind: Is the U.S. market cheap or expensive? Right, like the question had an easy answer.Desde 8,20 €
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyNota del Instructor DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Desde 0,00 €
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Hertz & Dollar Thrifty An Introduction to DCF
Estrada, JavierCaso F-940-EFinanzas, Iniciativa emprendedoraThis case examines the process behind Hertz's attempted acquisition of Dollar Thrifty. Hertz Global Holdings (Hertz) is a car and equipment rental company based in Park Ridge, New Jersey. Walter Jacobs started the company in 1918 in Chicago and sold it in 1923 to John Hertz, who renamed it Hertz Drive-Ur-Self System. Over time Hertz went through several owners and has been publicly trading on the New York Stock Exchange since November 2006. The c...Desde 8,20 €
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Hertz y Dollar Thrifty: una introducción al DCF
Estrada, JavierCaso F-940Finanzas, Iniciativa emprendedoraEste caso examina el proceso detrás del intento de adquisición de Dollar Thrifty por parte de Hertz. Hertz Global Holdings (Hertz) es una empresa de alquiler de automóviles y equipos con sede en Park Ridge, Nueva Jersey. Walter Jacobs fundó la empresa en 1918, en Chicago, y la vendió, en 1923, a John Hertz, quien la rebautizó como Hertz Drive-Ur-Self System. Con el tiempo, Hertz pasó por varios propietarios, y cotiza en la Bolsa de Valores de Nu...Desde 8,20 €
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Marketing a Pure Play E-Tailer: Historical Emporium Inc.
Farris, Paul W.; Yemen, GerryCaso DARDEN-M-0901-EMarketingThe material in this case provides customer data that were available to the case protagonists to make data-driven decisions. From their garage to a 16,000-square-foot warehouse and office in San Jose, California, Chris and Alicia Allen built a business, Historical Emporium Inc. (HEI) that generated nearly $8 million in sales in 2015. They both had previously worked in the technology field. In true techie fashion, the pair continually thought abou...Desde 8,20 €
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Marketing a Pure Play E-Tailer: Historical Emporium Inc. - Teaching Note
Farris, Paul W.; Metz, Joshua; Yemen, GerryNota del Instructor DARDEN-M-0901TN-EMarketingTeaching note for product M-0901Desde 0,00 €
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Atlas Financial Advisors
Estrada, JavierCaso F-954-EFinanzasThe team of advisors under the supervision of John Galt gathered at the Coral Gables, Florida, offices of Atlas Financial Advisors in early January 2020. The meeting was held with the sole purpose of issuing a recommendation to the Board of Trustees of the Green Hills golf club, whose $200 million endowment Atlas advised. This case replaces the F-727 Atlas Investment Management case from the same author.Desde 8,20 €