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Barnes & Noble: Managing the E-Book Revolution
MacCormack, Alan; Dunn, Brian Kimball; Kemerer, Chris F.Caso HBS-613073-EServicios y operacionesThe case describes competition in the market for E-Books, and Barnes & Noble's Strategy in this industry. As a traditional retailer, B&N was challenged by the introduction of digital technologies that allow books to be published, distributed and sold to consumers electronically. New competitors like Amazon and Apple attacked the traditional industry structure, creating many uncertainties over the long term viability of traditional retailers. Amid...Desde 8,20 €
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Barnes & Noble: Managing the E-Book Revolution, Teaching Note
MacCormack, Alan; Dunn, Brian Kimball; Kemerer, Chris F.Nota del Instructor HBS-614040-EServicios y operacionesTeaching Note for 613073.Desde 0,00 €
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Research In Motion: The Mobile OS Platform War, Teaching Note
MacCormack, Alan; Dunn, Brian; Kemerer, Chris F.Nota del Instructor HBS-614041-ETeaching Note for 613001.Desde 0,00 €
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Research In Motion: The Mobile OS Platform War
MacCormack, Alan; Dunn, Brian; Kemerer, Chris F.Caso HBS-613001-EConocimiento y comunicaciónThe case describes competition in the market for smartphones in the US, and the position of one player, Research in Motion (RIM) who manufacture the popular Blackberry line of products. Early in 2011, RIM is in trouble. Its stock price has plummeted, amidst poor business results, and its future as an independent company is in doubt. A new Chief Executive Officer, Thorsten Heins, must decide how to position the company for the future. The case all...Desde 8,20 €
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Major League Baseball Advanced Media: America's Pastime Goes Digital, Teaching Note
Elberse, AnitaNota del Instructor HBS-511026-EMarketingTeaching Note for 510092.Desde 0,00 €
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Major League Baseball Advanced Media: America's Pastime Goes Digital
Elberse, Anita; Laffel, BrettCaso HBS-510092-EMarketingIn January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its app for Apple's new iPad. For example, what are the best name, price, and set of features for MLBAM's iPad app? The case describes what is often seen as one of the most successful paid-content businesses in sports and media. Provides in-depth information on MLBAM's four main sources of...Desde 8,20 €
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Beyonc , Teaching Note
Elberse, AnitaNota del Instructor HBS-515084-EMarketingTeaching note for case 515036.Desde 0,00 €
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Xanadu on Broadway
Elberse, AnitaCaso HBS-508062-EMarketingCan one of Hollywood's biggest flops magically turn into a Broadway hit? Xanadu, an adaptation of a 1980 Olivia Newton-John roller-disco film described by one critic as "the epic failure to end all epic failures," opened on Broadway in July 2007. Producer Rob Ahrens, the driving power behind the resurrection, anxiously awaited the verdict of audience members. Was the choice to produce Xanadu the Broadway musical the right choice?Desde 8,20 €
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Spotify, Teaching Note
Elberse, AnitaNota del Instructor HBS-517109-ETeaching note for case 516046.Desde 0,00 €
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NBCUniversal
Elberse, AnitaCaso HBS-515039-EMarketingIn September 2014, Stephen Burke, chief executive officer at lmedia and entertainment company NBCUniversal, has to decide between possible priorities for the company's 'Project Symphony,' guaranteeing the winners a high level of visibility and support across the media conglomerate's broadcast and cable television, film, and theme park divisions. Past "Gold" priorities for Symphony, an initiative introduced shortly after Comcast made steps to acqu...Desde 8,20 €