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Barnes & Noble: Managing the E-Book Revolution
MacCormack, Alan; Dunn, Brian Kimball; Kemerer, Chris F.Caso HBS-613073-EServicios y operacionesThe case describes competition in the market for E-Books, and Barnes & Noble's Strategy in this industry. As a traditional retailer, B&N was challenged by the introduction of digital technologies that allow books to be published, distributed and sold to consumers electronically. New competitors like Amazon and Apple attacked the traditional industry structure, creating many uncertainties over the long term viability of traditional retailers. Amid...Desde 8,20 €
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Barnes & Noble: Managing the E-Book Revolution, Teaching Note
MacCormack, Alan; Dunn, Brian Kimball; Kemerer, Chris F.Nota del Instructor HBS-614040-EServicios y operacionesTeaching Note for 613073.Desde 0,00 €
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Research In Motion: The Mobile OS Platform War, Teaching Note
MacCormack, Alan; Dunn, Brian; Kemerer, Chris F.Nota del Instructor HBS-614041-ETeaching Note for 613001.Desde 0,00 €
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Research In Motion: The Mobile OS Platform War
MacCormack, Alan; Dunn, Brian; Kemerer, Chris F.Caso HBS-613001-EConocimiento y comunicaciónThe case describes competition in the market for smartphones in the US, and the position of one player, Research in Motion (RIM) who manufacture the popular Blackberry line of products. Early in 2011, RIM is in trouble. Its stock price has plummeted, amidst poor business results, and its future as an independent company is in doubt. A new Chief Executive Officer, Thorsten Heins, must decide how to position the company for the future. The case all...Desde 8,20 €
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Eurostar and the Channel Tunnel Incident (A)
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1251-EMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers who were trapped under in English channel on December 2009 and poses questions related to how managers should react to the situation. The main issues that come out in the case relate to how the firm should react to this service failure.Desde 8,20 €
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Eurostar and the Channel Tunnel Incident (C): The Aftermath
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1257-EMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers trapped under the English Channel in December 2009 due to a train failure and poses questions related to how managers should have reacted to the situation. The main issues discussed in the case relate to how the firm should have reacted to this service failure. The (C) case describes the aftermath of the incident, including the conclusions of the external investigations that were conducted.Desde 5,74 €
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Eurostar and the Channel Tunnel Incident (B): Eurostar's Immediate Reaction
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1256-EMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers trapped under the English Channel in December 2009 due to a train failure and poses questions related to how managers should have reacted to the situation. The main issues discussed in the case relate to how the firm should have reacted to this service failure. The (B) case describes the actions taken by Eurostar management immediately following the incident.Desde 5,74 €
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Eurostar and the Channel Tunnel Incident (A) (Portuguese Version, Brazil)
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1251-PBMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers who were trapped under in English channel on December 2009 and poses questions related to how managers should react to the situation. The main issues that come out in the case relate to how the firm should react to this service failure.Desde 8,20 €
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Eurostar and the Channel Tunnel Incident (A) (Chinese Version)
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1251-ZHMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers who were trapped under in English channel on December 2009 and poses questions related to how managers should react to the situation. The main issues that come out in the case relate to how the firm should react to this service failure.Desde 8,20 €
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eBAY Spain and its User Community
Moscoso, Philip; Lago, AlejandroCaso P-1079-EServicios y operaciones, Tecnologías de la informaciónThe case focuses on how eBay gets its user community involved in all its business activities, from strategic decision making to operations. To do this it has developed a number of very sophisticated communication tools. Specifically, the case discusses certain adjustments in the listing fees and sales commissions, and how to improve the detection of fake products.Desde 8,20 €