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Serena and Lily
Grousbeck I; Rosenthal SCaso SGSB-E438-EIniciativa emprendedoraThe Serena and Lily case describes three challenging situations faced by Lily Kanter, CEO of Serena and Lily, a luxury home goods company. The first vignette involves Marta Calfee, one of Lily’s first and most dedicated employees. As the company grows, Marta takes on increasing responsibilities, but it soon becomes clear that her title, compensation and domain are all greater than her actual capabilities, and Lily must determine how to scale ba...Desde 8,20 €
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Serena and Lily - Teaching note
Grousbeck I; Rosenthal SNota del Instructor SGSB-E438TN-EIniciativa emprendedoraThe Serena and Lily case describes three challenging situations faced by Lily Kanter, CEO of Serena and Lily, a luxury home goods company. The first vignette involves Marta Calfee, one of Lily’s first and most dedicated employees. As the company grows, Marta takes on increasing responsibilities, but it soon becomes clear that her title, compensation and domain are all greater than her actual capabilities, and Lily must determine how to scale ba...Desde 0,00 €
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The Surprising Power of Online Experiments (Spanish version)
Kohavi, Ron; Thomke, StefanArtículo HBS-R1705EServicios y operacionesAt Bing a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled experiment--an A/B test--to try it out. The test showed that the change increased revenue by an astonishing 12%. It ended up being the best revenue-generating idea Bing ever had, worth $100 million. That experience illustrates why it's critical to adopt an "experiment with everything" ap...Desde 8,20 €
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The Surprising Power of Online Experiments
Kohavi, Ron; Thomke, StefanArtículo HBS-R1705E-EServicios y operacionesIn the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled experiment--an A/B test--to try it out. The test showed that the change increased revenue by an astonishing 12%. It ended up being the best revenue-generating idea Bing ever had, worth $100...Desde 8,20 €