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Momofuku Ando and the Globalization of Noodles, Teaching Plan
Jones, Geoffrey G.; Takayama, EmilieNota del Instructor HBS-320049-ETeaching plan for case 320006.Desde 0,00 €
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Ernesto Tornquist: Making a Fortune on the Pampas, Teaching Plan
Jones, Geoffrey G.; Takayama, EmilieNota del Instructor HBS-820066-EEconomíaTeaching plan for case 807155.Desde 0,00 €
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The Surprising Power of Online Experiments (Spanish version)
Kohavi, Ron; Thomke, StefanArtículo HBS-R1705EServicios y operacionesAt Bing a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled experiment--an A/B test--to try it out. The test showed that the change increased revenue by an astonishing 12%. It ended up being the best revenue-generating idea Bing ever had, worth $100 million. That experience illustrates why it's critical to adopt an "experiment with everything" ap...Desde 8,20 €
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The Surprising Power of Online Experiments
Kohavi, Ron; Thomke, StefanArtículo HBS-R1705E-EServicios y operacionesIn the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled experiment--an A/B test--to try it out. The test showed that the change increased revenue by an astonishing 12%. It ended up being the best revenue-generating idea Bing ever had, worth $100...Desde 8,20 €