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The Surprising Power of Online Experiments (Spanish version)
Kohavi, Ron; Thomke, StefanArtículo HBS-R1705EServicios y operacionesAt Bing a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled experiment--an A/B test--to try it out. The test showed that the change increased revenue by an astonishing 12%. It ended up being the best revenue-generating idea Bing ever had, worth $100 million. That experience illustrates why it's critical to adopt an "experiment with everything" ap...Desde 8,20 €
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Oakberry: The Gracia Store Decision
Soler, Edi; Eduardo Bork AlvoCaso ASN-90-EAnálisis de decisiones, Dirección estratégica, Iniciativa emprendedoraIn December 2019, just two days before his final MBA exams, Edison was contemplating if he should become a shareholder of an Oakberry franchise store in Barcelona. Oakberry was a one-product fast food chain specialized in healthy and natural drinks based on frozen açaí, a unique fruit from an Amazon palm tree. Three years after its launch in Brazil, the chain had more than 200 stores worldwide. He believed this entrepreneurial experience could be...Desde 8,20 €
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The Surprising Power of Online Experiments
Kohavi, Ron; Thomke, StefanArtículo HBS-R1705E-EServicios y operacionesIn the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled experiment--an A/B test--to try it out. The test showed that the change increased revenue by an astonishing 12%. It ended up being the best revenue-generating idea Bing ever had, worth $100...Desde 8,20 €
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Oakberry: The Gracia Store Decision (Portuguese Version, Brazil)
Soler, Edi; Eduardo Bork AlvoCaso ASN-90-PBAnálisis de decisiones, Dirección estratégica, Iniciativa emprendedoraIn December 2019, just two days before his final MBA exams, Edison was contemplating if he should become a shareholder of an Oakberry franchise store in Barcelona. Oakberry was a one-product fast food chain specialized in healthy and natural drinks based on frozen açaí, a unique fruit from an Amazon palm tree. Three years after its launch in Brazil, the chain had more than 200 stores worldwide. He believed this entrepreneurial experience could be...Desde 8,20 €