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Negotiating As If Implementation Mattered (Spanish version)
Ertel, DannyArtículo HBS-R0411CDirección estratégicaCombine disciplined negotiation preparation with post-negotiation reviews. Above all, companies must remember that the best deals don't end at the negotiating table--they begin there.Desde 8,20 €
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The Surprising Power of Online Experiments (Spanish version)
Kohavi, Ron; Thomke, StefanArtículo HBS-R1705EServicios y operacionesAt Bing a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled experiment--an A/B test--to try it out. The test showed that the change increased revenue by an astonishing 12%. It ended up being the best revenue-generating idea Bing ever had, worth $100 million. That experience illustrates why it's critical to adopt an "experiment with everything" ap...Desde 8,20 €
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The Surprising Power of Online Experiments
Kohavi, Ron; Thomke, StefanArtículo HBS-R1705E-EServicios y operacionesIn the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled experiment--an A/B test--to try it out. The test showed that the change increased revenue by an astonishing 12%. It ended up being the best revenue-generating idea Bing ever had, worth $100...Desde 8,20 €
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Points of Law: Unbundling Corporate Legal Services to Unlock Value
Ertel, Danny; Gordon, MarkArtículo HBS-R1207M-EEconomíaThe traditionally close relationship between corporate legal departments and big law firms is being disrupted--in part because the former are concerned about costs and lack of accountability. But executives now have many more choices about how to get their legal work done: They can use technology to do document search, bring in high-end temporary lawyers to manage major projects, or send routine processing work overseas. It's tempting for legal d...Desde 8,20 €