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Innovation Magic
Thomke, Stefan; Randal, JasonCaso HBS-612099-EServicios y operacionesWhy do certain product and service experiences seem like magic, making them all but destined for success, while other items languish on store shelves? For a better understanding of that, perhaps there's no better place to turn to than the world of magic. Consider that some professional magicians are constantly under pressure to come up with new "effects" that will wow the audience and ultimately result in a transformational customer experience. A...Desde 8,20 €