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Managing with Analytics at Procter & Gamble (Spanish version)
Davenport, Thomas H.; Iansiti, Marco; Serels, AlainCaso HBS-614S08Servicios y operacionesSenior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to up-to-date data and advanced analytics. In addition, GBS has embedded analysts within the business units to work alongside leaders and managers in driving real-time information-bas...Desde 8,20 €
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Managing with Analytics at Procter & Gamble
Davenport, Thomas H.; Iansiti, Marco; Serels, AlainCaso HBS-613045-EServicios y operacionesSenior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to up-to-date data and advanced analytics. In addition, GBS has embedded analysts within the business units to work alongside leaders and managers in driving real-time information-bas...Desde 8,20 €
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Rethinking the 4 P's
Ettenson, Richard; Conrado, Eduardo; Knowles, JonathanArtículo HBS-F1301C-EMarketingThe traditional marketing mix--product, place, price, promotion--yields narrow strategies that are increasingly at odds with the imperative to deliver solutions. Marketers need to adopt a new framework focused on solutions, access, value, and education--SAVE.Desde 8,20 €
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Rethinking the 4 P's (Spanish version)
Ettenson, Richard; Conrado, Eduardo; Knowles, JonathanArtículo HBS-F1301CMarketingThe traditional marketing mix--product, place, price, promotion--yields narrow strategies that are increasingly at odds with the imperative to deliver solutions. Marketers need to adopt a new framework focused on solutions, access, value, and education--SAVE.Desde 8,20 €