Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Microsoft Server & Tools (C)
Iansiti, Marco; Serels, AlainCaso HBS-613047-ETecnologías de la informaciónSupplement for case 613031. Update on progress of Microsoft's Server & Tools Business through August 2012. Pleased with the Windows Azure product, Satya Nadella must decide how to attract customers to the cloud based platform.Desde 5,74 €
-
General Mills (A)
Gilmartin, Raymond; Iansiti, Marco; Buccitelli, BiancaCaso HBS-608004-EServicios y operacionesIn June 2004, as the newly appointed vice-president of the meals division, Jim Murphy was facing a crisis with one of General Mills' key brands, Hamburger Helper. The metrics for this brand had universally declined with marketing margin, volume, penetration, buy rate, facings, and advertising target rating points all down. In addition, Hamburger Helper was facing an increasingly competitive environment in the dinner category with Kraft, Lipton, C...Desde 8,20 €
-
Operations Management Reading: Operations Strategy, Teaching Note
Iansiti, Marco; Serels, AlainNota del Instructor HBS-8003-EServicios y operacionesTeaching Note for Product #8000.Desde 0,00 €
-
The Truth About Blockchain
Iansiti, Marco; Lakhani, Karim R.Artículo HBS-R1701J-ETecnologías de la informaciónContracts, transactions, and records of them provide critical structure in our economic system, but they haven't kept up with the world's digital transformation. They're like rush-hour gridlock trapping a Formula 1 race car. Blockchain promises to solve this problem. The technology behind bitcoin, blockchain is an open, distributed ledger that records transactions safely, permanently, and very efficiently. For instance, while the transfer of a ...Desde 8,20 €
-
SAP 2014: Reaching for the Cloud
Lakhani, Karim R.; Iansiti, Marco; Fisher, NoahCaso HBS-614052-EServicios y operacionesIn May 2014, Bill McDermott will become the sole CEO of SAP AG, the world leader in the Enterprise Resource Planning (ERP) field. The case occurs in January 2014 at SAP's investors meeting, at a time when the company's stock is near record high. A 2010 strategy committed the company to a transition to cloud computing. The main driver behind this transition was the development of SAP HANA, an in-memory computing technology that combined database, ...Desde 8,20 €
-
Managing Our Hub Economy
Iansiti, Marco; Lakhani, Karim R.Artículo HBS-R1705F-ETecnologías de la informaciónA small number of digital superpowers--Alibaba, Amazon, Microsoft, and others--have become "hub firms" because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and claim a disproportionate share of the value being created in the global economy. The authors argue that the hub economy will continue to spread across more industries, concentrating m...Desde 8,20 €
-
Upwork: Reimagining the Future of Work
Zhu, Feng; McDonald, Rory; Iansiti, Marco; Smith, AaronCaso HBS-616027-EDirección estratégicaUpwork, the world's largest freelance talent platform, was the result of a merger between the two leading online freelancing companies in 2014, Elance and oDesk. After the merger, the company operated as Elance-oDesk and continued to manage two online platforms - Elance.com and oDesk.com - independently of one another. However in 2015 the company relaunched as Upwork, with both a new brand and a new platform. The company began to migrate Elance.c...Desde 8,20 €
-
Deflategate and the National Football League
Iansiti, Marco; Snively, ChristineCaso HBS-616008-EServicios y operacionesOn January 18, 2015, the New England Patriots faced the Indianapolis Colts in the AFC Championship game. In the second quarter, a Colts player intercepted a pass from Patriots quarterback Tom Brady. Colts equipment personnel alerted NFL officials that the ball's air pressure was below the required 12.5 PSI (pounds per square inch). Some argued that lower PSI provided a competitive advantage as it made the ball easier to grip and harder to fumble....Desde 8,20 €
-
Ford Motor Company: Blueprint for Mobility
Lakhani, Karim R.; Iansiti, Marco; Fisher, NoahCaso HBS-614018-EServicios y operacionesMark Fields, Ford Motor Company's COO, had to ensure the company's current business model of building cars and trucks remained strong, while concurrently navigating the company into the radily expanding industry of personal mobility. Personal mobility required new technologies and business models that were intraditional at Ford, and Fields had to evaluate the traditional business model colliding with the new business model. To direct these new te...Desde 8,20 €
-
Samsung Electronics: TV in an Era of Convergence
Lakhani, Karim R.; Iansiti, Marco; Herman, KerryCaso HBS-614034-EServicios y operacionesFrom the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the future of TV? The case considers Samsung Electronics TV Group's product development processes, as the company's mobile and TV offerings increasingly converged and consumer demands and b...Desde 8,20 €