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Competing in the Age of AI
Iansiti, Marco; Lakhani, Karim R.Artículo HBS-R2001C-ETecnologías de la informaciónToday markets are being reshaped by a new kind of firm--one in which artificial intelligence runs the show. This cohort includes giants like Google, Facebook, and Alibaba, and growing businesses such as Wayfair and Ocado. Every time we use their services,Desde 8,20 €
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Why Some Platforms Thrive and Others Don't
Zhu, Feng; Iansiti, MarcoArtículo HBS-R1901J-EDirección estratégicaIn the digital economy, scale is no guarantee of continued success. After all, the same factors that help an online platform expand quickly--such as the low cost of adding new customers--work for challengers too. What, then, allows platforms to fight off rivals and grow profits? Their ability to manage five aspects of the networks they're embedded in: (1) Network effects, in which users attract more users; (2) Clustering, or fragmentation into ma...Desde 8,20 €