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Eurostar and the Channel Tunnel Incident (A)
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1251-EMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers who were trapped under in English channel on December 2009 and poses questions related to how managers should react to the situation. The main issues that come out in the case relate to how the firm should react to this service failure.Desde 8,20 €
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Eurostar and the Channel Tunnel Incident (C): The Aftermath
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1257-EMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers trapped under the English Channel in December 2009 due to a train failure and poses questions related to how managers should have reacted to the situation. The main issues discussed in the case relate to how the firm should have reacted to this service failure. The (C) case describes the aftermath of the incident, including the conclusions of the external investigations that were conducted.Desde 5,74 €
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Eurostar and the Channel Tunnel Incident (B): Eurostar's Immediate Reaction
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1256-EMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers trapped under the English Channel in December 2009 due to a train failure and poses questions related to how managers should have reacted to the situation. The main issues discussed in the case relate to how the firm should have reacted to this service failure. The (B) case describes the actions taken by Eurostar management immediately following the incident.Desde 5,74 €
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Eurostar and the Channel Tunnel Incident (A) (Portuguese Version, Brazil)
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1251-PBMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers who were trapped under in English channel on December 2009 and poses questions related to how managers should react to the situation. The main issues that come out in the case relate to how the firm should react to this service failure.Desde 8,20 €
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Eurostar and the Channel Tunnel Incident (A) (Chinese Version)
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1251-ZHMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers who were trapped under in English channel on December 2009 and poses questions related to how managers should react to the situation. The main issues that come out in the case relate to how the firm should react to this service failure.Desde 8,20 €
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Jack Smith (A): Career Launch at Toyota (Spanish Version)
Spear, Steven J.; Purrington, CourtneyCaso HBS-606S08Liderazgo y Dirección de personasJack Smith tuvo una carrera estelar en Chrysler gestión de grandes equipos de diseño y fabricación de plantas antes de decidir unirse líder de la industria y de referencia Toyota. Es su primer día en el trabajo; lo que conllevará su orientación? tutoriales superficiales e introducciones antes de la asignación a un trabajo acorde con su experiencia y logros o alguna otra cosa que ayuda a aclimatarse al enfoque de gestión única de Toyota?Desde 8,20 €
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Jack Smith (C): Becoming a Toyota Manager (II) (Spanish Version)
Spear, Steven J.Caso HBS-606S11Liderazgo y Dirección de personasJack Smith tuvo una carrera estelar en Chrysler gestión de grandes equipos de diseño y fabricación de plantas antes de decidir unirse líder de la industria y de referencia Toyota. Es su primer día en el trabajo; lo que conllevará su orientación? tutoriales superficiales e introducciones antes de la asignación a un trabajo acorde con su experiencia y logros o alguna otra cosa que le aclimatarse al enfoque de gestión única de Toyota?Desde 5,74 €
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Jack Smith (B): Becoming a Toyota Manager (I) (Spanish Version)
Spear, Steven J.Caso HBS-606S09Liderazgo y Dirección de personasJack Smith tuvo una carrera estelar en Chrysler gestión de grandes equipos de diseño y fabricación de plantas antes de decidir unirse líder de la industria y de referencia Toyota. Es su primer día en el trabajo; lo que conllevará su orientación? tutoriales superficiales e introducciones antes de la asignación a un trabajo acorde con su experiencia y logros o alguna otra cosa que le aclimatarse al enfoque de gestión única de Toyota?Desde 5,74 €
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eBAY Spain and its User Community
Moscoso, Philip; Lago, AlejandroCaso P-1079-EServicios y operaciones, Tecnologías de la informaciónThe case focuses on how eBay gets its user community involved in all its business activities, from strategic decision making to operations. To do this it has developed a number of very sophisticated communication tools. Specifically, the case discusses certain adjustments in the listing fees and sales commissions, and how to improve the detection of fake products.Desde 8,20 €
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Amazon: Balancing Customer Centricity with Employee Engagement
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCaso P-1165-EInnovación y cambio, Servicios y operacionesAmazon defines itself as the most customer-centered company in the world and explains its growth in various sectors as a way to offer more value to its customers. "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online," according to Amazon's mission statement. This case presents how Amazon has grown quickly, and how it aims to balance this rapi...Desde 8,20 €