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Research in Motion: Blackberry Blackout (A)
Jana Seijts; Paul BigusCaso IVEY-9B12M044-EDirección estratégica, Liderazgo y Dirección de personas, MarketingMike Lazaridis, co-CEO of Research in Motion (RIM), faced a situation of truly disastrous proportions. Earlier that week, service outages had started occurring on RIM’s popular BlackBerry smartphone devices, affecting over 30 million BlackBerry users globally. For a total of three days, RIM engineers worked around the clock to fix the widespread technical problems. However, with the company providing only brief comments to the public, many consum...Desde 8,20 €
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Research in Motion: Sincerely, a RIM Employee (A)
Jana Seijts; Paul BigusCaso IVEY-9B12C020-EDirección estratégica, Liderazgo y Dirección de personasOn June 30, 2011, Research in Motion (RIM) co-CEOs Jim Balsillie and Mike Lazaridis unexpectedly found themselves facing serious public scrutiny, not from competitors, market analysts, or consumers, but from one of their own senior executives. In an attempt to have their voice heard, an anonymous senior-level RIM employee addressed an open letter to both Balsillie and Lazaridis; however, the letter was sent to the online technology news provider ...Desde 8,20 €