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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A), (B), and (C) - Teaching Note
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraNota del Instructor DARDEN-M-0959TN-EMarketingTeaching note for product M-0959Desde 0,00 €
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCaso DARDEN-M-0959MarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two hiDesde 8,20 €
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCaso DARDEN-M-0959-EMarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two higher-end boat models were especially odd. Despite one’s superior technical specifications, speed, amenities, and overall value-for-money, their higher end models were hard to sell. However, a lower-qua...Desde 8,20 €
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (C)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCaso DARDEN-M-0961-EMarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two higher-end boat models were especially odd. Despite one’s superior technical specifications, speed, amenities, and overall value-for-money, their higher end models were hard to sell. However, a lower-qua...Desde 5,74 €
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Leaders Drive Initiatives: How to Accelerate Strategic Execution Through Active Support and Coaching
Davis, Jocelyn R.; Frechette, Henry M.; Boswell, Edwin H.Capítulo de Libro HBS-6018BC-ESuccess in business is all about creating the most value faster than the competition. Yet research shows that only 30% of strategic initiatives fully succeed on time, even with streamlined processes in place, detailed metrics to chart the course, and plenty of resources on hand to get the job done. How can you improve the odds? The authors-all executives at The Forum, a global consulting firm-argue that three often overlooked "people factors" are...Desde 8,20 €
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Leaders Affirm Strategies: How Clearly Communicating Your Strategy Speeds Execution of Large-Scale Initiatives
Davis, Jocelyn R.; Frechette, Henry M.; Boswell, Edwin H.Capítulo de Libro HBS-6012BC-ESuccess in business is all about creating the most value faster than the competition. Yet research shows that only 30% of strategic initiatives fully succeed on time, even with streamlined processes in place, detailed metrics to chart the course, and plenty of resources on hand to get the job done. Why? Because an exclusive focus on pace and process often leads to superficial results: lots of activity, but little forward motion. In this chapter, ...Desde 8,20 €
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Leaders Cultivate Experience: Creating Strategic Speed by Harnessing the Experience of Your Workforce
Davis, Jocelyn R.; Frechette, Henry M.; Boswell, Edwin H.Capítulo de Libro HBS-6019BC-EJust as a leader's ability to create a workplace climate in which employees feel competent, engaged, and appreciated can accelerate strategic results, so too can a leader's ability to "cultivate experience"-to bring individuals' and teams' experience into view, make it significant, share it, and harness it-increase strategic speed. In this chapter, the authors describe four competencies leaders need in order to capture the experience and wisdom l...Desde 8,20 €
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Speed: A New View-Execute Strategy Faster and More Effectively by Focusing on People Factors
Davis, Jocelyn R.; Frechette, Henry M.; Boswell, Edwin H.Capítulo de Libro HBS-6010BC-EAll executives agree that speed is necessary to a successful business. "Strategic speed" is where urgency meets execution-implementing plans and strategies not just quickly, but well. It's something leaders pursue every day and are paid to achieve, yet few are satisfied with the speed of execution within their organizations. In this chapter, the authors, all executives at a global consulting firm, reveal a surprising truth: that you achieve strat...Desde 8,20 €
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Tools for Achieving Strategic Speed: Assessing Your Own and Your Organization's Strengths and Weaknesses and Determining Your Next Steps
Davis, Jocelyn R.; Frechette, Henry M.; Boswell, Edwin H.Capítulo de Libro HBS-6023BC-EStrategic speed is not about concocting brilliant strategies. It's about leaders who know how to accelerate strategy execution by adopting the right mind-set and taking the right actions-actions focused on mobilizing people. Strategic speed is where urgency meets execution, and that means you don't need to go into a bunker and spend months drawing up complex plans in order to see results. If you as a leader can think and behave in speed-promoting...Desde 8,20 €
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The People Factors: Clarity, Unity, Agility-Leadership Practices Proven to Accelerate Strategic Results
Davis, Jocelyn R.; Frechette, Henry M.; Boswell, Edwin H.Capítulo de Libro HBS-6011BC-ESuccess in business is all about creating the most value faster than the competition. Yet research shows that only 30% of strategic initiatives fully succeed on time, even with streamlined processes in place, detailed metrics to chart the course, and plenty of resources on hand to get the job done. Why? In this chapter, the authors, all of whom are executives at a global consulting firm, take a closer look at the three often overlooked "people fa...Desde 8,20 €