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Tata Motors: Challenges for the Electric Vehicle Market Leader
Nitin GuptaCaso IVEY-W33811-EDirección estratégica, MarketingTata Motors Limited (TM), a subsidiary of Tata Sons Pvt. Ltd., was the market leader in the passenger electric vehicle (EV) segment in India. Natarajan Chandrasekaran, chair of Tata Sons, was pleased with the work of Shailesh Chandra who, as managing director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility (TPEM), had been instrumental in TM’s successful turnaround. Chandrasekaran wanted Chandra and his team to capitalize o...Desde 8,20 €
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Zappos Customer Loyalty Team - Teaching Note
Laseter, Timothy M.; Kraft, Tim; Metz, JoshuaNota del Instructor DARDEN-OM-1452TN-EServicios y operacionesTeaching note for product OM-1452Desde 0,00 €
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Grayson Wholesale: Wishing for Control
Laseter, Timothy M.Caso DARDEN-OM-1590-EServicios y operacionesThe owner of a Cape Town, South Africa-based business, Grayson Wholesale Supplies, struggles to manage his cash flow and get his inventory under control (Grayson Wholesale has no formal order-cycle process). To improve the level of service Grayson Wholesale provided to its clients, he would need to formalize its ordering procedures.Desde 8,20 €
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Sarak Wholesale: Wishing for Control
Laseter, Timothy M.Caso DARDEN-OM-1570-EServicios y operacionesThe owner of a Cape Town, South Africa–based business, Sarak Wholesale Supplies, struggles to manage his cash flow and get his inventory under control (Sarak Wholesale has no formal order-cycle process). To improve the level of service Sarak Wholesale provided to its clients, he would need to formalize its ordering procedures.Desde 8,20 €
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Ather Energy: Motivating India for Smart Electric Scooters
Nitin GuptaCaso IVEY-9B20A013-EIniciativa emprendedora, MarketingIn June 2019, the Indian government's think tank, Niti Aayog, mandated that all new motorized two-wheelers with an engine capacity of up to 150 cubic centimetres (cc) would need to be electric-powered by 2025. The chief executive officer and co-founder of Ather Energy wholeheartedly supported this mandate, as his firm's objective was to develop India's first smart electric scooter. Despite his confidence in revolutionizing the concept of two-whee...Desde 8,20 €