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Marketing a Pure Play E-Tailer: Historical Emporium Inc.
Farris, Paul W.; Yemen, GerryCaso DARDEN-M-0901-EMarketingThe material in this case provides customer data that were available to the case protagonists to make data-driven decisions. From their garage to a 16,000-square-foot warehouse and office in San Jose, California, Chris and Alicia Allen built a business, Historical Emporium Inc. (HEI) that generated nearly $8 million in sales in 2015. They both had previously worked in the technology field. In true techie fashion, the pair continually thought abou...Desde 8,20 €
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Zappos Customer Loyalty Team - Teaching Note
Laseter, Timothy M.; Kraft, Tim; Metz, JoshuaNota del Instructor DARDEN-OM-1452TN-EServicios y operacionesTeaching note for product OM-1452Desde 0,00 €
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Uber Pricing Strategies and Marketing Communications - Teaching Note
Farris, Paul W.; Yemen, GerryNota del Instructor DARDEN-M-0871TN-EMarketingTeaching note for product M-0871Desde 0,00 €
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SVEDKA Vodka (C): Marketing Mix in the Vodka Industry - Teaching Note
Venkatesan, Rajkumar; Farris, Paul W.; Cucric, DusanNota del Instructor DARDEN-M-0803TN-EMarketingTeaching note for product M-0803Desde 0,00 €
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Progressive Insurance: Making Pay As You Drive a Snap for Consumers - Teaching Note
Farris, Paul W.; Steenburgh, Thomas J.; Maiden, Stephen E.Nota del Instructor DARDEN-M-0873TN-EMarketingTeaching note for product M-0873Desde 0,00 €
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The Apple iPhone (Abridged)
Farris, Paul W.; Spekman, Robert E.; Mitchell, JamesCaso DARDEN-M-0851-EMarketingThis case describes the introduction of the Apple iPhone, including subsequent price reductions and market share goals. The case includes publicly available data on iPhone production costs, channel margins, and marketing costs. It concludes with the July 2008 introduction of the second-generation 3G iPhone.Desde 8,20 €
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Grayson Wholesale: Wishing for Control
Laseter, Timothy M.Caso DARDEN-OM-1590-EServicios y operacionesThe owner of a Cape Town, South Africa-based business, Grayson Wholesale Supplies, struggles to manage his cash flow and get his inventory under control (Grayson Wholesale has no formal order-cycle process). To improve the level of service Grayson Wholesale provided to its clients, he would need to formalize its ordering procedures.Desde 8,20 €
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Sarak Wholesale: Wishing for Control
Laseter, Timothy M.Caso DARDEN-OM-1570-EServicios y operacionesThe owner of a Cape Town, South Africa–based business, Sarak Wholesale Supplies, struggles to manage his cash flow and get his inventory under control (Sarak Wholesale has no formal order-cycle process). To improve the level of service Sarak Wholesale provided to its clients, he would need to formalize its ordering procedures.Desde 8,20 €
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Changing Light Bulbs (C): LEDs versus CFLs
Farris, Paul W.; Pullinger, JenniferCaso DARDEN-M-0823-EMarketingThis is the third of a four-part case charting the influence of technological shifts on decision making in the light bulb industry. At a time when CFL technology has either accelerated or plateaued, light-emitting diode (LED) technology makes manufacturing decisions more complicated. The case encourages students to assess CFL performance in the marketplace and recommend next steps.Desde 5,74 €
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Implementing Marketing Analytics
Farris, Paul W.; Venkatesan, RajkumarNota técnica DARDEN-M-0869-EMarketingThis note supports cases used in Darden's "Marketing Analytics" course elective. Marketing analytics powered by "big data" holds the promise to transform marketing strategy from a discipline based mostly on intuition to a fact-based decision-making process. Based on interactions with more than 100 executives in conferences, executive education seminars, case study development, and consulting projects, this technical note serves as a road map for ...Desde 8,20 €